In August of 20 13, Lu Kun, the founder of Sure Express, bought the express company established by 12, with a monthly loss of 600,000 yuan.
2065438+ June 2004, the courier company was renamed Sagitar Express under the overall planning of the Tour de France, with a monthly loss of 65438+10,000 yuan;
From June 2065438 to June 2004, the daily order volume of Sagitar Express exceeded 65438+ 10,000, making it the fastest-growing express delivery enterprise in Guangdong, with a monthly profit of about 300,000 yuan.
20 15 1 month, sagitar express began to move from Guangdong to Jiangxi, Zhejiang, Jiangsu, Fujian and Hunan, becoming the express company that opened the national route in the shortest time; 2065438+March 2006, the daily order volume of sagitar sagitar exceeded 500,000, becoming a dark horse in the industry. This series of achievements made by sagitar sagitar in the harsh market environment and fierce competition proves the success of sagitar sagitar in brand building. The reason for this result is that Lv Kun has a clear understanding of the logistics industry, and he knows how to win the success of sagitar express with a cost-effective price system, making it the research object of many people in the industry. Through research, it is found that the average age of most small enterprises in China is only 2.9 years, which shows that many enterprises have fallen before formal competition. However, sagitar not only gained a firm foothold at the beginning of its establishment, but more importantly, it grew rapidly and continuously from the initial weakness, which is most worthy of other enterprises to learn to "return to zero" and start again.
The so-called "returning to zero" means forgetting all your past thoughts and behaviors, allowing yourself to read to the end and return to the original state. I believe many people can't do this, because few people are willing to start over, and few people can be so cruel to themselves. Most people think that Tesla's subversive innovation will make it surpass BMW, but Ren disagrees with this view. He feels that as long as BMW strives for perfection and constantly accepts new things, BMW can also learn useful things from Tesla.
In fact, before the establishment of Sagitar, Lv Kun had participated in the establishment of two logistics companies, Long Bang Logistics and Sagitar Express, but as the founder and director of the company, he did not participate in the specific management of the company. Therefore, Lu Kun is very optimistic about the logistics industry and hopes to build a great enterprise, so he bought a courier company that has existed for 12 years in 20 13. At the time of acquisition, the company lost about 600,000 yuan every month. With the company changing owners for the fourth time, everyone has completely lost confidence in the company and the company is in jeopardy. Lv Kun lacks confidence, because he started a logistics enterprise. On the contrary, he insisted on a completely "zero" mentality, so he found me. We met at 9 o'clock in the evening and talked until 3 o'clock in the morning. He wants me to arrange a meeting between the new boss and the franchise store for his business.
I saw Lv Kun's determination and decision-making power. My team colleagues and I quickly brainstormed and planned a franchisee friendship meeting with the theme of "working together to create". At the meeting, an unforgettable Mid-Autumn Festival dinner with long chopsticks was staged in Humen, Dongguan, the headquarters of Guangdong Fengda Express. More than 200 station leaders from Shenzhen, Qingyuan and other Pearl River Delta regions, as well as the company's management and employees, gathered together and enjoyed themselves. The long chopsticks banquet left a deep impression on them: this is a society born in * * *, which does not exist alone and needs cooperation; This is a win-win era, there is no single win-win business opportunity, so we should cooperate; This is a * * * market, there is no monopoly business, so we should share it; This is a company founded by * * *, and there is no idea of going it alone, so it is necessary to * * * dream. "Overtaking in the corner", sagitar quickly surpassed the opponent.
The success of sagitar Express is not only because Lu has completely "zeroed in", but also because he knows how to surpass his opponent in "corners". The "curve" mentioned here actually refers to the strategic opportunity point of the market.
Lv Kun knows very well that in the face of such great changes as the rise of e-commerce, it is not enough to learn from its competitors, but also to have its own core competitiveness, so as to successfully surpass its competitors at the "corner".
Sagitar also carefully analyzed its strategic opportunities when doing large-scale express delivery. They found that SF has absolute advantages in document delivery; In e-commerce, the dominant position is "four links and one access"; There are two advantages: first, the logistics of large pieces, that is, the logistics of bulk sample delivery, and second, the advantages of logistics speed and price. Sagitar invested heavily in developing its own information system, which is the first in Guangdong. In addition, while turning losses, Sagitar invested a lot of money to build a first-class logistics operation center of all Guangdong logistics companies, covering an area of 2 hectares, with a daily waybill capacity of 1 10,000. After unremitting efforts, sagitar Express has finally become the fastest-growing logistics company in Guangdong. In terms of brand building, sagitar also has stronger core competitiveness, such as sagitar sagitar, which can firmly grasp the strategic opportunities in the market, give opponents a heavy blow in the "corner", beat opponents and win more development space for themselves.