It is said that being a loan officer is very profitable, but only such excellent bank loan officers with high-quality consumers can get rich and colorful profits. Many new employees' credit specialists can not only master the product sales skills of their own enterprises, but also sit in the phone book and chat all day. They have no interpersonal relationship, don't understand the market dynamics, have difficulty in expanding customers, have poor sales and low profits, and can't find ways and secrets to get customers at all.
First, online
Online customer acquisition refers to finding customers according to the network platform. Common service platforms include information content classification information websites, commercial websites, domain industry websites, community websites, recruitment websites, QQ groups, government portals and so on. In short, all customer active service platforms can be tried.
Second, offline.
In fact, offline promotion can also be said to be the traditional way of soliciting customers, sweeping the streets, running the market, attending development and design seminars, distributing advertising leaflets and visiting strangers. Although this method is hard, it is effective.
Three. Access channel
The key channels mentioned here include financial institutions, the same industry and real estate intermediary companies. This makes it easier to find the target customers. For example, selling housing loan products can cooperate with real estate agents. If you sell small loan products, you can cooperate with small loan companies.
Four. Unicom Big Data Collection Network Marketing Platform
According to region, gender, age, online time, business type, package content, traffic consumption, etc. Different from the well-known brands of terminal equipment, we can accurately locate the target customer groups needed by different fields and enterprises, and each field and enterprise has different exact customer satisfaction, so we can accurately select the potential intended customer groups in this field and this enterprise.
China Unicom's big data enterprises accurately classify customers.
Unicom's big data collection network marketing platform can accurately collect customer data for different fields, enterprises and commercial customers according to Unicom's current big data model, so as to achieve the purpose of accurately expanding customers.
1. Website, webpage, URL and URL interception: It mainly analyzes the management of customers' online behavior based on the big data of mobile Unicom operators, and captures the real-time traffic data information of visiting and browsing specific websites, webpages, URLs and URLs every day.
You can also analyze customers' interests and personal behaviors according to the big data mining of Unicom operators, such as frequently visited websites, webpages, search keywords, overall target websites, and the stay time and frequency of webpage browsing.
3.400/ fixed line extraction: Based on the personal behavior of voice calls of Unicom operators' big data, model analysis is carried out to extract the customer data information of instant callers who dial and connect specific 400/ fixed lines every day. It can also analyze the dialing time and frequency of customers. According to the big data mining of Unicom operators.
Related Q&A: How do microfinance salesmen find customers? When I first started my business, I spent more than a year running the market and merchants every day. After careful consideration, I found that the biggest problem is trust. When the customer doesn't believe you, he would rather check it again, and then the business is done by others. They also have loan requirements. You have a loan task, and cooperation between the two parties requires trust channels. Simply put, you need to find a platform. All these can be done. With the platform, the business can come to the door by itself. If the platform is not easy to find, you can visit the upstream and downstream customers and contact the merchants. If you lend money to someone he knows, he will trust you with more relevant questions and answers: how can a novice find a first-hand customer when making a small loan? Microfinance is generally a credit loan with a quota of more than 1 10,000 yuan and less than 200,000 yuan. Simple procedures and rapid lending are very necessary for individuals and small and micro enterprises.
As a newcomer in the workplace, how to find customers and how to start a business is undoubtedly the most headache. Call it, just like looking for a needle in a haystack, you have to suffer indignities if you have a bad temper; Sweeping the floor and being rejected is common. So how to find accurate customers?
I think it's a good idea to find the owner of the street shop. First, for shops, newcomers are guests and easy to enter. Secondly, many shopkeepers have capital needs, which are likely to be timely help and mutual benefit. Moreover, many relatives and friends of the store also open stores, which may bring a customer base and business will continue. I personally handled a small loan, and the business people found me in this way. I'll go to him if I need him.
According to this idea, you can also find businesses in various professional wholesale markets, such as clothing, shoes, fruits, food and so on. In Guangzhou, there are Metropolis Shoes City, Baima Clothing Wholesale Market, Jiangnan Fruit and Vegetable Wholesale Market, Dongwang Food Wholesale Market, Yide Road Dry Goods Wholesale Market, Huangsha Aquatic Products Trading Market and so on. There are many merchants in these places, and they also have certain economic market power and capital turnover demand, so they are good places to develop their business.
Do small loans, income depends entirely on business commission. As long as there are many customers, the income is very considerable. Don't forget that this friend can't develop without my advice!