I. Introduction
Shanghai Dream Tourism Planning Company is an international tourism planning company approved by the National Tourism Administration and the State Administration for Industry and Commerce. The company provides tourists with one-stop all-round travel planning such as group tour, free travel, hotel reservation and membership service. Headquartered at No.2360 Jinhai Road, Pudong New Area, Shanghai, the company consists of human resources department, finance department, retail department and planning department, with high-quality professionals, planning team and strict and standardized internal management system.
As a member of the tourism planning industry, Dream Tourism Planning Company insists on putting customer feelings and experiences first, constantly improving product quality and service level, so that tourists can truly experience the fun of traveling and enjoy the company's services. In the future, Dream Travel will provide consumers and corporate customers with better quality, more professional, more economical and more convenient products and services, become the most reliable partner in the market, and make outstanding contributions to the development of tourism in China!
Traveling with dreams makes you fall in love with traveling!
Second, the market analysis
In * * years, China's tourism industry maintained the momentum of rapid development. The number of domestic tourists was 2.64 billion, an increase of 13 and 2% over the previous year; Domestic tourism revenue was 654.38+93.06 million yuan, an increase of 23.6%. The number of inbound tourists was 6.5438+0.3542 million, up 654.38+0 and 2% year-on-year. Domestic residents left the country 70.25 million times, an increase of 22% and 4%. Among them, 6410.2 million people left the country for private reasons, an increase of 24.5%, accounting for 910.3% of the number of people leaving the country. At present, China has become the third largest inbound tourism receiving country and outbound tourism consuming country in the world, and has formed the largest domestic tourism market in the world.
While the three major tourism markets are booming, various sub-sectors of tourism are also developing rapidly. Therefore, we set up a company: Shanghai Dream Travel Planning Company, which specializes in planning the best travel route for tourists, so that you can experience a wonderful journey!
Three. Company goals
Contribute to the international development of China's tourism industry, be brave in innovation, and strive to be the forerunner of China's tourism service. And by planning specific tourist routes for customers, let them appreciate the true face of life, let the happiness that is not easy to get at ordinary times be fully released and become an unforgettable memory for life.
Fourth, creative description.
We sincerely hope that the journey planned for you will make you feel like a dream! Adhering to this desire, it is also the dream of all employees of the company, and it is specially named Dream Travel Planning Company.
Verb (abbreviation of verb) media strategy
(1) advertising plan
A, set the advertising target to convey information to tourists, persuade them to travel, and at the same time form a "word of mouth" advertising effect.
B, hire an advertising agency to advertise, so that advertising can achieve professional results.
C. Make an advertising budget to ensure that the advertising expenses will not exceed the budget.
D, consider the possibility of cooperation, and make use of advantages to jointly advertise with the government to expand its influence.
E, determine the advertising information strategy, to ensure that the advertisement is creative, so as to convey the information concept through the advertisement and influence the passenger's choice.
F, when choosing advertising media, try to combine newspapers, television, magazines, direct mail advertisements and other advertising media, so that all kinds of media complement each other and ensure the best effect of advertising.
(2) Sales promotion and transaction display: If you order in large quantities, you can get preferential treatment, cooperate with other industries and combine with their public activities, so that they can use sales to issue travel vouchers to achieve the purpose of publicity. In addition, the company will also hold a tourism exchange meeting to expand its influence and show a good image to the outside world.
(3) Event marketing: shaping the company's image, improving the company's reputation and guiding consumers' consumption.
(4) Public relations publicity: hold public relations activities for special events such as celebrations and increase publicity. At the same time, we should be prepared for crisis public relations to ensure timely remedy so as not to damage the company's image.
Overview of intransitive verb activities
At present, the company's domestic routes are mainly Beijing, Nanjing, Shenzhen, Hainan, Yunnan, Tibet, Sichuan and other places, and foreign routes are mainly tourist routes such as Asia, Europe, Northern Europe, Russia, Australia, New Zealand, Africa, the Middle East, America, cruise ships, Phuket and Bali. The company also specially set up a column "Love leads you and me" and an ancient town theme column "Dream Hometown Together" for couples.
Company establishment plan (II)
According to the relevant laws and regulations of Guizhou Province, combined with the visit and consultation of the Small and Medium Enterprises Bureau of Guizhou Province, the scheme of setting up a small loan company is now described as follows:
First, the legal basis for the establishment of small loan companies
(1) At the national level
1, Guiding Opinions of China Banking Regulatory Commission and People's Bank of China on the Pilot Project of Small Loan Companies No.23 [* *].
2. Notice of the People's Bank of China and China Banking Regulatory Commission on relevant policies of village banks, loan companies, rural credit cooperatives and microfinance companies (Yinfa [* *] 137No.).
(2) At the provincial level
1, Notice of the General Office of Guizhou Provincial People's Government on Launching the Pilot Work of Small Loan Companies [* *] 1 13.
2. Guide for Pilot Application of 20 10 Small Loan Company in Guizhou Province
Second, the nature of small loan companies and their competent departments
(1) nature
Microfinance company refers to a limited liability company or joint stock limited company established by natural persons, enterprise legal persons and other social organizations in Guizhou Province according to law, which does not absorb public deposits and operates microfinance business.
(2) The competent department
Guizhou Provincial People's Government authorized Guizhou Provincial Small and Medium Enterprises Bureau as the competent department of the province's small loan companies, responsible for approving the establishment, change and market withdrawal of small loan companies, and implementing supervision and management. Without the approval of the Provincial Bureau of Small and Medium-sized Enterprises, small loan companies may not be established without authorization.
The people's governments at the county level shall be responsible for the specific implementation of the pilot projects of local small loan companies, and supervise and manage local small loan companies and deal with risks.
Third, the preparation requirements
(a) the name and organizational form requirements
The names of small loan companies are composed of administrative divisions, shop names, industries and organizational forms, in which administrative divisions refer to the names or place names of county-level administrative divisions, and the organizational forms are limited liability companies or joint stock limited companies.
(2) Conditions to be met
1. It has articles of association that conform to the Company Law.
2. There are investors who meet the prescribed conditions. A limited liability company shall be established by capital contribution of shareholders with less than 50 persons; A joint stock limited company shall have two to two hundred promoters, more than half of whom shall have domicile in China. The shares held by a single natural person, enterprise legal person, other social organizations and their related parties shall not exceed 65,438+00% of the total registered capital of the microfinance company.
3. The source of registered capital is true and legal, and all of them are paid-in monetary capital, which shall be fully paid by the investor or promoter when the company is established. Nanming District applies for the establishment of a small loan company with a registered capital of not less than 50 million yuan.
4. Having qualified directors and senior managers.
5. Having staff with corresponding professional knowledge and experience.
6, a sound organization, business operation procedures and risk control system.
7. Having business premises, safety precautions and other necessary facilities suitable for business operation.
8. Other prudent conditions stipulated by the Provincial Bureau of Small and Medium Enterprises.
(three) the conditions that investors should have
1. Conditions that a natural person should have as a contributor.
As an investor of a small loan company, a natural person should have People's Republic of China (PRC) nationality and full capacity for civil conduct, strong ability to resist risks and financial strength, certain economic and financial knowledge, and no criminal record or bad credit record.
2. Conditions that an enterprise as a legal person should have as an investor.
(1) is registered in the administrative department for industry and commerce and has legal person status.
(2) The legal representative of the enterprise has no criminal record.
(3) Having a good corporate governance structure and a sound internal control system.
(4) Have a good social reputation, good credit records and tax payment records, and no bad credit records.
(5) It is in good financial condition and has been making profits continuously for the first three fiscal years.
(6) Strong management ability and financial strength.
(7) After year-end distribution, the net assets shall not be less than 30% of the total assets (according to the consolidated accounting statements).
(8) The sources of funds for the shares are true and lawful, and it is forbidden to invest with borrowed funds or funds entrusted by others.
(9) Except for investment companies and holding companies stipulated by the State Council, the balance of equity investment shall not exceed 50% of the net assets of the enterprise in principle (according to the consolidated accounting statements).
3, other social organizations as investors should have the conditions.
Other social organizations, as investors of small loan companies, shall meet other conditions stipulated by relevant state laws and regulations and the Provincial Small and Medium Enterprises Bureau.
(4) Business scope
Small loan companies can engage in the following businesses:
1, handle all kinds of small loans;
2. Bill discount;
3. Other approved businesses.
Small loan companies shall not engage in any form of illegal fund-raising or absorb public deposits in disguise. Without the consent of the Provincial Bureau of Small and Medium-sized Enterprises, small loan companies may not engage in business beyond the business scope listed in the approval documents.
In addition, during the pilot period, microfinance companies are temporarily not allowed to operate and set up branches across counties.
Four. Examination and approval procedures for application for establishment
Verb (abbreviation of verb) Work arrangement for application for establishment
The application for the establishment of a small loan company is mainly divided into two stages: the preparatory stage and the opening stage.
(1) preparation stage
1, set up a small loan company preparatory group.
2. The preparatory group shall make a preparatory plan.
3. With all investors as applicants, submit an application for preparation to the local people's government at the county level, and the local people's government at the county level will accept and review whether it is included in the pilot application.
4, we included in the pilot application object, under the guidance of the relevant departments of the people's government at the county level, to develop the application materials of small loan companies.
6. We apply to the administrative department for industry and commerce for name pre-approval.
7, the people's government at the county level should carefully examine the application materials of small loan companies, and draw up a pilot application plan for small loan companies.
8. The SME Bureau of Guizhou Province shall, within 45 days from the date of receiving the complete application materials for the pilot application scheme forwarded by the people's governments of cities (prefectures) to the people's governments at the county level, make a written decision on approval or disapproval.
9. Submit an application for starting business to the Provincial Small and Medium Enterprises Bureau within 3 months from the date of approval by the Provincial Small and Medium Enterprises Bureau.
(2) Start-up stage
1. Apply to the local administrative department for industry and commerce for registration within 30 days from the date when the introspection SME Bureau approves the opening of business. Within 5 days after the microfinance company is approved to register and start business, the Bank will submit relevant information to the local public security organ, the dispatched office of the CBRC and the branch of the People's Bank of China.
We will start business within 2 months from the date of obtaining the business license.
Application materials to be prepared for intransitive verbs
(1) Catalogue of application materials for preparation
1, letter from the people's government of ×× city (prefecture) on the review opinions of the application materials of the small loan company in ×× county (city, district).
2, xx county (city, district) people's government on the establishment of small loan companies for instructions.
Attachment: (1)×× county (city, district) feasibility report on the establishment of a small loan company.
(2) Recommendation Form of Small Loan Companies in 2)XX County (city, district)
3, XXX county (city, district) people's government on the responsibility of risk prevention and risk disposal of small loan companies.
4, investors to set up a small loan company application (including enterprise feasibility analysis, preparation, etc.). )
5. Letter of Commitment from Investors
6. Investor agreement
Attachment: (1) List of Enterprise Investors
(2) List of natural persons (investors)
(3) List of contributors of social organizations
7. Proof of shareholder's capital contribution ability
8. Articles of Association (draft)
9. Legal opinions (provided by law firms)
10. Resumes of legal representatives and natural person investors, copies of ID cards and proof of no criminal record (the "resume" is certified by the personnel department or talent center, community and street of the unit to which the file belongs; "No criminal record certificate" provided by the county (city, district) public security department)
1 1. Application form, photo, copy of ID card and proof of no criminal record for the qualifications of the proposed chairman, general manager, finance, credit, internal audit and other senior managers.
12. Investor's credit history
(Note: Except the required copies, all the others are originals. )
(2) Catalogue of business application materials
1, local government's audit opinion on the opening of microfinance companies
2. Application for starting business. The contents include company name, address, completion of renovation of business premises, business area, preparations, etc. ;
3. Notice of pre-approval of enterprise name provided according to the name of examination and declaration (copy);
4. A capital verification report issued by a statutory capital verification institution;
5. Organization framework;
6, the main management system assembly. It mainly includes business management system, financial management system, risk management system and information disclosure system;
7. Photos of the company's domicile and business premises and proof materials of ownership or use right;
8. Certificate of fire control facilities in the business premises issued by the fire department (copy);
(Note: Except the required copies, all the others are originals. )
Investment preparatory group