Shanghai Zhongxing (Group) Co., Ltd. is a large state-owned real estate enterprise that grew up in the spring breeze of reform. After 29 years of hard work, ZTE Group has experienced ups and downs and made brilliant achievements. Accumulated development of nearly 50,000 mu of land, 74 development bases, nearly 40 residential areas, and the construction of nearly 30 million square meters of various types of houses are equivalent to the development and construction of a medium-sized city. ZTE's professionalism has also won social recognition and won numerous awards. At present, it has won the title of "Excellent Company in Shanghai Practical Meritorious Competition" for 25 consecutive years, and 20 10 won the title of Jinbei Company in Shanghai Practical Meritorious Competition.
Since its birth, ZTE has carried the dream of living in this city. From the 1980s to the mid-1990s, the company's annual comprehensive development volume and completed area accounted for a quarter of the city's construction tasks, and built large residential areas such as Xianxia, Tianlin, Zhongyuan, Peng Pu, Sitang, Changbai, Quyang, Hutai, Guannong, Changfeng, Zhuyuan, Shangnan, Shanggang and Dezhou. A number of residential quarters have also won the Luban Award and Magnolia Award for residential construction in China and Shanghai. Among them, Le Kang Residential Quarter won the gold medal of the Ministry of Construction in the evaluation of the second batch of urban residential pilot quarters in China. These large-scale residential areas with complete supporting facilities and beautiful living environment have improved the living conditions of residents and lit up the lights of the city.
After the 1990s, the market economy was gradually formed, and ZTE Group was also facing a major transition from a planned economy to a market economy. After many reforms, especially on the basis of the initial achievements of the ESOP and the third-level "star" generation reform in 2006, the corporate governance structure of modern enterprises has been further improved, with clear core business processes and reasonable institutional setup. At present, a modern enterprise management model with marketing as the leading factor and planning as the center has been formed, as well as an organizational structure and decision-making, management and operation processes that adapt to the development direction of the enterprise. Through the competition of all staff for posts, a competitive mechanism has been formed in which personnel can enter and leave, and can be promoted and demoted. Many young talents come to the fore, optimizing the talent structure of enterprises, fully embodying fairness and efficiency, mobilizing the subjective initiative of employees and improving the core competitiveness of enterprises. ZTE is moving towards the goal of "becoming a well-known enterprise in the real estate field in the Yangtze River Delta region and even the whole country".
Over the years, the development volume and sales volume of ZTE Group have been among the best in Shanghai real estate enterprises. In recent years, ZTE has introduced brand-new architectural art, adhered to the development concept of people-oriented and ecological harmony, paid attention to community planning and cultural connotation, and comprehensively improved product quality with the goal of "one building, one work and one monument". During this period, ZTE Group developed and built a large number of classic buildings, and many projects such as "Zhongxing Meihua Village", "Zhongxing Maritime Mansion", "Shi Jia Mingyuan" and "Zhongxing Maritime Courtyard" won national and municipal awards. The newly started Zhongxing City Project and Zhongqi Village Project this year are the key projects promoted by the district government and will become local landmark buildings after completion.
With the development of the company, ZTE is not satisfied with the Shanghai market, but has turned its attention to foreign markets, especially the future development of the Yangtze River Delta. Kunshan "Shimizu Ivano Town", Yixing "Zhongxing Lakeside City" and Wuxi "First Half Mountain" ... With the rise of real estate, ZTE has gained market recognition, won the reputation of customers and established its own brand. The ideal of ZTE people is not only to provide a residence, but also to guide a way of life and a concept of life.
While pursuing market share, ZTE Group does not forget to undertake corporate social responsibility. In 2009, ZTE Group was entrusted by Shanghai Real Estate (Group) Co., Ltd. to undertake the development and construction of Cao Lu Base, a large-scale affordable residential community of Shanghai Municipal Government, with a total area of 2 million square meters. In the face of this important political task, the Group mobilized elite soldiers to carry forward the spirit of hard struggle, overcome the difficulties of tight time, heavy tasks and high requirements, and started the brand war of ZTE, remoulding its image and re-casting its glory.
The company has always adhered to the purpose of "building a boutique house that ordinary people can afford", put forward the strategic thinking of "grasping planning and design to enhance the connotation of boutique projects" and established the values of "winning with service and building a star brand".
By actively adjusting the business structure, developing internal and external relations and expanding the breadth and depth of diversified operations, it has formed a strong radiation force and opened up more new economic growth points. "Zhongxing" brand is constantly upgrading and surpassing with unparalleled advantages, and it is on the road of sustainable development. Thirty years of vicissitudes, thirty degrees of spring and autumn. ZTE Group will meet new challenges with a brand-new attitude.