Introduction of Fuguiniao brand

Founded in 1990s, Fuguiniao Group Company is Shishi, the largest clothing industry base in China, and one of the most influential large enterprises. Since its establishment, the group has always adhered to the business purpose of "innovation for development, quality for survival and management for efficiency" and strived to start a business. Now it has developed into a large group company integrating leather shoes, leather goods and clothing. It has nearly 654.38 million employees, 425,000 square meters of modern standard factory buildings, nearly 2 billion yuan of fixed assets and a brand value of over 6.28 billion yuan (appraised in 2007); The brand value reached 9.082 billion yuan -(20 1 1 year evaluation).

In 200 1 year, in order to expand the brand effect, the group company established Fuguiniao Clothing Development Co., Ltd. together with Italy FGN Clothing (International) Development Co., Ltd., with the aim of "improving internal management, increasing product development and building a strong brand", and the clothing company has developed into a comprehensive clothing enterprise integrating product research and development, production management, logistics distribution and marketing. The marketing network covers more than 20 provinces (cities and autonomous regions) and there are more than 2,000 brand stores.

In 2005, Mr. Chen Zhonghe, head coach of China National Women's Volleyball Team, was hired as the brand image ambassador of Fuguiniao Men's Wear with high salary. The product style of "simplicity, fashion, elegance and atmosphere" and the brand concept of "pride in China and new wealth" perfectly fit the personality characteristics of the head coach of China women's volleyball team, who combines rigidity with softness and is indifferent to fame and fortune. In 2009, in order to comply with the development direction of internationalization, youthfulness and fashion of Fu Guibo's brand, the company hired the popular movie star Lu Yi as the second generation image spokesperson of Fu Guibo's brand. Lu Yi's sunny and fashionable healthy image and wise and enterprising attitude towards life can make consumers have a good association with Fu Guibo's brand image, at the same time convey Fu Guibo's brand proposition of advocating noble life and establish Fu Guibo's noble and tasteful brand image.