How should enterprises establish their own financial goals?

Defining the development strategy of an enterprise is the primary task, including long-term development goals, short-term development goals and specific tasks at each stage. This helps enterprises to maintain strategic strength in the process of financial management and ensure that capital investment is consistent with the development goals of enterprises.

It is necessary to analyze the market environment in which the enterprise is located, including industry development trend, competition situation, policies and regulations, etc. This helps enterprises to formulate reasonable capital demand and investment plan to cope with market changes.

The compilation of capital demand forecast is to predict the future capital demand according to the development strategy and market environment. This includes funds needed for business activities, investment projects and possible financial risks.

Making financial management goals is to make specific financial management goals on the basis of clear capital needs. Financial goals should be measurable, achievable and time-limited. Common financial management objectives include: maintaining liquidity, maximizing income, reducing financing costs and optimizing capital structure.

Making financial management strategy is to make corresponding financial management strategy according to financial management objectives. The financial management strategy should comprehensively consider the enterprise's risk tolerance, investment period, capital cost and other factors in order to achieve the financial management objectives.

Implementation and monitoring means putting the financial management strategy into practice, and constantly monitoring and adjusting it. In the process of implementation, enterprises should collect market information in time, analyze the actual effect of financial management strategy, and adjust the strategy according to the actual situation to ensure the realization of financial management objectives.