STP is S market segmentation, T target market selection and P market positioning.
In fact, STP should be built before the product, but now all STP is built after the product. Now it is necessary to analyze what kind of market the product is suitable for and segment the market according to the product, and then discuss why the product is aimed at such a market and its positioning in the market. The last sentence is what kind of strategy should be adopted for this target market.
4Ps Products, Price, Location and Promotion
The simplest description is:
Products: performance, service, quality, packaging, and the market advantages and disadvantages of the analyzed products.
Price: product price, service price, brand building price, leather promotion price, whether the adopted price can be recognized by consumers and whether it is competitive in the market.
Location: OK, location is simply whether our products can be easily bought by consumers and whether our products can enter the target market well. In short, it is the promotion of channels.
Promotion: advertising, word of mouth, media construction.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.