Xinaoxiang always adheres to the management concept of "reform, innovation and humanization" and the enterprise spirit of "loyalty, unity, dedication and civilization", actively creates a good working atmosphere, strives to build a learning organization and advocates team spirit. Xinaoxiang Company has a high-level international design team, and always carries out product development and design with the concept of "noble taste and leading the trend", so that products always lead the world trend. We always adhere to the quality policy and quality goal of "pursuing brand, customer first, scientific management, strict testing, pursuing Excellence and never being satisfied" to provide customers and consumers with quality products and services. Under the new development conditions, the mission of New Aoxiang is summarized as: serving customers and consumers, improving the development space and self-worth of employees, ensuring the income of investors, creating economic and social benefits and promoting social civilization and progress.