1. Strong geographical dependence: Jule Food has Tetra Pak packaging production line in Sichuan, engaged in the production of ultra-high temperature sterilized milk. However, its revenue is too dependent on milk-containing beverages, which makes Jule more dependent on the region, because such consumers have great demand for the local market. This makes Jule limited in expanding the market.
2. Insufficient brand influence: Jule's brand awareness outside Sichuan is not high, and marketing is difficult.
3. The competition in dairy products market is fierce: nationwide, Jule is facing the competition from well-known brands such as Yili and Mengniu, with a small market share.
4. Insufficient product innovation: Jule's product innovation ability is weak, which can't meet the diversified needs of consumers all over the country.
Generally speaking, if Jule wants to get out of Sichuan, it needs to improve its brand influence, product innovation and marketing, and at the same time, it should cope with the fierce competition in the dairy market.