With the development of economy and the continuous improvement of people's living standards, mass brands seem to be equivalent to ordinary brands, which can no longer satisfy people's personalized expression. Therefore, big brands will launch limited edition, high-end customization or trend cards, all of which are in response to people's constant pursuit of differentiated and personalized expression. On the surface, people's dependence on clothing and wearing these items with brand characteristics may be a symbol of "hipster" and "cool" or a direct way to enter the circle. We also see that many young people forget to eat and sleep in order to pursue the same clothes or shoes as stars.
Different times have different street brands, which made young people at that time rush. As a post-90s generation, I often hear friends around me talking about the topic of fashion brands, including many die-hard fans of fashion brands. When it comes to fashion brands, I am full of stars and talk endlessly. However, we find that although the word "street brand" often appears, different people have different understandings of street brands.
Nowadays, China people are following foreign fashion brands in full swing. Girls' pursuit of trendy men's wear is partly due to the crazy promotion of online celebrities, buyers and stars. However, compared with plagiarized Taobao models, online celebrity models and fast fashion brands, individuals prefer trendy brands and independent designer brands, and the prices are not as high as luxury brands (it is not recommended to buy fakes). Clothes also have the unique connotation and texture of the brand. Isn't wearing clothes to enhance self-confidence and outstanding temperament besides covering your body?