Apart from dividing OEM into two companies, ASUS subsidiaries in Chinese mainland and other places will also divide their respective businesses. For example, Wei Xiang, Xu Ya and Riyueming, which are about to be liquidated, will be transferred to ASUS brand companies, including Huaqing, AMA, Wei Shuo, Mingshuo, Changshuo and Mexican factories, and Yongshuo has Kaishuo and Czech factories. As for the time of separation, Shi Chongtang said that separation could actually be faster, and he regretted not cutting it earlier.
In terms of high-level layout, Shi Chongtang will still serve as the chairman of ASUS brand company in the future, and the team members include Zeng, the general manager of the business. The two OEM subsidiaries, Heshuo and Yongshuo, will be taken over by Tong Zixian, the current vice chairman of ASUS, and Xu Shichang, one of the founders of Huaqing, will be the vice chairman. The industrial design team led by Tong Zixian will also be merged into the original OEM business department and the server business department, responsible for board cards, notebook computers (NB) and desktop computers.
Shi Chongtang said that in order to give full play to the comprehensive effect of its own brand management and OEM business cutting, ASUS has been actively adjusting its organizational structure and professional division of labor to improve its overall competitiveness. The separation is scheduled to be officially completed on June 5438+1 October1day, 2008. The main engine factory business is divided into two subsidiaries, Helian and Yongshuo, with a capital of 82 billion yuan. For the benefit of all shareholders, the adoption of mother-child division will not affect the company's net worth.
In response to external questions about why the OEM business was split into two companies instead of 1 company, Shi Chongtang emphasized that Helian received 70 billion yuan, which was mainly used for PC OEM business, while Yongshuo had/kloc-0.2 billion yuan for non-PC OEM business. The main reason for splitting Yongshuo was to consider other mergers and acquisitions and strategic alliance plans in the non-PC OEM field. Some partners will consider whether the other partner's main business is helpful to them. If one partner's net worth is too large, it will hinder the negotiation of cooperation details. After multi-party evaluation, it will be cut into two subsidiaries, but after the task is completed, the two companies should eventually merge into 1 company.
In addition, since ASUS is a subsidiary of two companies 100%, the outside world also suspects that the profits of the subsidiaries will return to the hands of the parent company, and the division will lose its meaning. Shi Chongtang said that after the brand and OEM are cut, the two OEM companies will plan to go public, mainly in Taiwan Province Province in principle, and the necessity of overseas listing will also be considered. In 2008, they will actively adopt various methods such as introducing specific investors and lifting the ban on employee shares.
Shi Chongtang emphasized that the industrial environment is not conducive to the coexistence of ASUS brand and OEM business. With the expansion of brand business, competitors have questioned the resource arrangement and brand business strength for OEM business. Under the reaction of many customers, ASUS has accelerated the brand and OEM cutting plan and made numerous sand table deduction, hoping to minimize the impact on organizations and personnel and meet the needs of customers.
Shi Chongtang pointed out that in 2006, ASUS consolidated revenue reached about 560.2 billion yuan, and brand business revenue accounted for about 33-38%. In 2007, the target is about 750-800 billion, brand business is about 250 billion, related departments are about 300-350 billion, and Yongshuo related business is about 60 billion.
Tong Zixian emphasized that after the details of the separation of brand and OEM are announced, the OEM business will achieve remarkable results in 2 ~ 3 months. Industry speculation, because ASUS has negotiated a number of orders with a number of brand merchants, in order to avoid repeating Apple's orders and respond to the requirements of many customers, it will quickly release the separation plan, hoping to reassure the big orders and of course hope that Apple's orders will return.
Zhang Weiming, chief financial officer of ASUS, said that Helian will have assets of 65.438+0.26 billion yuan, liabilities of 32.6 billion yuan and business value of 70 billion yuan, and Helian will issue 65.438+0.6 billion shares to ASUS at the issue price of 4375 yuan per share. Yongshuo has assets of 27.3 billion yuan, liabilities of 654.38+05.3 billion yuan and business value of 654.38+02 billion yuan. In the future, Yongshuo will issue 800 million shares to ASUS at an issue price of 654.38+05 yuan, with two subsidiaries taking 82 billion shares and the parent company of ASUS brand taking 58 billion shares.
In addition, the parent company of ASUS has no capital reduction plan at present. The previous part about issuing cash to increase common stock to participate in the issuance of overseas depositary receipts (GDR) is to prepare for the separation, and will continue to move towards the goal of "Big Lion Square" after the separation.