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1996, the pioneer of new Chinese fast food, Baifu Catering Management Co., Ltd. was established. Become a professional national chain catering enterprise with independent recipe technology and independent brand registration in the State Trademark Office. And with its unique core competitiveness, relying on differentiated positioning, standardized technology, the world's first "steaming and roasting" technology to meet people's huge demand for healthy fast food and scientific management mode, it took the lead in occupying the market opportunity and rose rapidly in the past ten years with the excellent posture of China's "healthy roast chicken".
In 2002, a new dynasty began. Baifu officially began to explore franchise chain business from Xinjiang and soon achieved good results. Based on the principle of "becoming bigger and stronger and becoming rich", the "Create 100 Millionaire Plan" was implemented, and the cause of "becoming rich" was out of control. At the beginning of 2004, Baifu established a branch in Xi 'an, and successively established a raw material deployment base and training center to provide more perfect and detailed logistics services for all branches in China. By the end of 2006, Baifu had more than 50 branches in Xinjiang, Shaanxi, Henan, Chongqing, Liaoning and other places, and its scale has expanded by more than ten times. The healthy fast food created by scientific and technological innovation has achieved a major upgrade of Baifu industry, and the mysterious western food culture has completely conquered people on the yellow land, and Baifu has also achieved the advantage of leading the total cost. In the future, Baifu will open restaurants to every corner of China, Asia, Europe and America. ...
Rolling profits have promoted the expansion of Baifu's business scale. The "Baifu Baked Overlord", which is warmly sought after by consumers and widely recognized by the market, is indispensable! Oppose internationalization with regionality, and explore the unique way of restaurant chain operation. Facing the strong competition from McDonald's, KFC, Dicos and many other rivals, from scratch, from obscurity to household name, "desert roast chicken" is writing immortal myths with its own survival concept of thinking, changing and advancing with the times. Won "Top 30 Most Growing Enterprises in Xinjiang in 2003, 10 Top Enterprises", "Best Catering Equipment Award in New York International Hotel and Catering Products Exhibition in 2004" and "Highest Honor Award in Paris Hotel Products Exhibition in 2005". China's fast food brands have achieved a single-day sales of166,000 yuan, creating an amazing record, which is reflected in the awards. In August 2005, Baifu Barbecue won the highest honorary title of "National Restaurant Safety Store"! At the beginning of the new year in 2006, Baifu BBQ won two awards in one fell swoop. One is the title of "Famous Restaurant in Urumqi in 2005", and three kinds of delicacies including desert roast chicken were awarded the title of "Famous Food in Urumqi in 2005". The other is "Top Ten Most Popular Catering Enterprises in the Capital". At the beginning of 2007, at the Great Hall of the People, Baifu won two awards: "China 65438 Top Influential Enterprises Joined" and "China Most Popular Brand Joined".
It is true that we have had crises and setbacks, but we did not give up lightly, because we found the answer in Nixon's autobiography: "Crisis is to find opportunities in difficulties", and Marx once said: "There is no royal road to progress, and only those who are not afraid of difficulties and dare to climb can reach the peak of science".
Be a world-class roast chicken expert and become the greatest brand in the world! The rich firmly believe that facts speak louder than words, and development speaks for itself! "Today, the long tassel is in hand, when will the black dragon be tied?" Next to the majestic Kunlun Mountain, there is only the endless pursuit of the rich.
The success of Baifu BBQ today is due to a dream and a diligent person like you!
In the growth and development of Baifu, we try our best to concentrate, firmly believe in our choices and goals, love our work, pay attention to the development of enterprises with a loyal heart and a desire for success, and work hard for Baifu's survival today and development tomorrow! The management of Baifu has been devoted to excavating and promoting the catering culture with national characteristics, and at the same time learning from foreign excellent catering management experience, thus positioning the long-term development of Baifu on the basis of combining excellent catering culture at home and abroad, and making our enterprise full of flexibility and potential for sustainable development.
Through our unremitting efforts, the meaning of Baifu brand has surpassed the product concept and represented a Baifu experience. We provide customers with high-quality, reasonable-price, nutritious and healthy food and drinks with high-quality and fast service, so that customers can enjoy fast and polite service in a friendly, warm and clean dining environment; The value-added embodiment of service is the goal we pursue.
In the fierce competitive environment, it is particularly important for enterprises to establish their own characteristics different from their competitors. In the process of analyzing different consumer classes, Baifu introduced the "desert roast chicken", which represents the mysterious food culture of China Loulan, into Baifu, and combined the world's top "steaming" technology with China's traditional national cuisine, blending ancient and modern, and combining Chinese and western, which laid a solid foundation for Baifu's development and growth.
The "steaming and baking" technology pioneered by Baifu is a weather vane for Baifu baking to take you to the fast food market in China. The brand-new concept of nutrition, environmental protection, balance and health has created an extraordinary story of magical roast chicken and an excellent brand full of passion for chasing dreams. "Refuse to fry, I choose roast chicken!" Baifu vows to be a world-class roast chicken expert and become the greatest brand in the world!
The business philosophy of Baifu roast bar runs through the development of the enterprise, which explains the ambition of Baifu people to work hard and become rich and serve the country, so that everyone who joins Baifu has the opportunity to realize their dreams. In the continuous progress of their careers, the rich deeply realize that the choice of their careers is far more important than their efforts; At the same time, I also hope that people with lofty ideals will choose a career that is more suitable for you to control easily in the face of complicated business project choices, and jointly build the Baifu brand in China and even the world, so that Baifu can head for the world and rank among the world's fast food brands. May we love each other, support each other, * * * keep promises, and * * * create a brilliant career of Baifu!
1996 1 month
Baifu Catering Co., Ltd., founded by Mr. Wang Junling himself, was formally established.
1998 1 1 month
The first Daxi store of Baifu Restaurant was grandly opened, and Baifu brand officially suppressed the fast food market.
June 5438, 2002+10 month
The Monkey King, the hero of The Journey to the West, is officially registered as the image spokesperson.
June 5438, 2002+10 month
The headquarters of Baifu launched the regional joining system of China in Xinjiang.
June 5438, 2002+February
Join Baifu Restaurant to become a Silk Road aristocrat, and Baifu launched the "Building 100 Millionaire Plan".
August 2003
Baifu Baked Bar Zhu Min Road Store, which was built with an investment of 9 million yuan, was grandly opened. On the same day, it set a new one-day sales record for fast food brands in China, with sales reaching166,000 yuan.
September 2003 17
Baifu won the "Best Potato Product Application Award" from the American Potato Association in 2003.
June 5, 2004 to1October 38, 2004
The company was shortlisted as one of the "Top 30 Most Growing Enterprises in Xinjiang in 2003 and Top 10 Enterprises".
Started in September 2004.
Baifu Bakery Xi 'an Heping Gate, Bali Village, Taibai Road and Dongdajie Store opened one after another, and Baifu's "eastward expansion" strategy began to be implemented.
In 2004
Baifu desert roast chicken equipment won the "highest honor award" in Paris Hotel Supplies Exhibition and the "best restaurant equipment" in New York International Hotel and Restaurant Supplies Exhibition.
July 2005
Kaifeng, Henan, once again heard the good news of the opening of "Baifu Baked Overlord". At this point, the portal of the Central Plains of Baifu Baked Overlord was opened.
July 2005
Baifu successfully entered Urumqi International Airport.
August 2005
Baifu Restaurant won the title of "National Restaurant Safety Store".
September 2005
Fushun, Liaoning Province opened the "Baifu Roasting Overlord", and Baifu's "competing for the Central Plains and advancing into the Northeast" was further implemented.
In 2005
Baifu desert roast chicken equipment won the "Best Innovation Award of Kitchen in 2005" at NRA Exhibition in Chicago. 2005 Montreal Restaurant Salon "Best New Product of the Year"
June 5438, 2006+10 month
"Famous dishes in Urumqi in 2005" and desert roast chicken were awarded the title of "Famous dishes in Urumqi in 2005".
June 5438, 2006+10 month
Top ten most popular specialty catering enterprises in Urumqi.
June 2006
Baifu Catering Co., Ltd. was selected as an honorary member of China Chain Store & Franchise Association.
June 2006 15
Baifu Barbecue won the "2005/06 American Potato Outstanding Promotion Award (Best Selling Award)" in the coastal city of Dalian.
April-July 2006
In 2006, in the hot summer, Baifu Roast Bar won good news one after another: Qiantang River Road, Urumqi, Xinjiang, a good hometown, railway bureau, South Gate and Xiaoximen restaurant opened one after another!
August 2006
Baifu barbecue started the northwest double cannon: Xi 'an Xiaozhai store and Chongqing Three Gorges store opened at the same time. At the same time, the opening of Chongqing Three Gorges Store marks the first time that Baifu Barbecue has entered a metropolis directly under the central government!
2006129 October
In the Great Hall of the People, at the ceremony of "China Franchise Chain Annual Meeting and China 100 Top Influential Enterprises Joining Awards", Baifu Roast Bar won two awards: "China 100 Top Influential Enterprises Joining" and "China's Most Popular Franchise Brand".
65438+February 2006
Baifu Bakery Xi 'an Xianning Road Restaurant, Xi 'an Wen Yi Road Aijia Restaurant and Xi 'an East Street Northwest Cinema Restaurant are in full swing! This proves that Baifu Shaowei strongly occupied the Xi 'an market, which put an end to the bumper harvest in 2006. At the same time, Baifu went to perfection again: Xinjiang Baifu Catering Co., Ltd. was upgraded to "Xinjiang Baifu Catering Management Co., Ltd.".
June 65438+10/October 65438+April 2007
At the beginning of the new year in 2007, the super celebration of the tenth anniversary of Baifu baking fashion was held grandly. Nearly 300 world-class domestic well-known suppliers, franchisees from all over the country and senior leaders of Baifu Catering Management Co., Ltd. gathered together to wish Baifu more brilliant tomorrow.
Mid-April 2007
Baifu won the Best Growth Award of China Franchise in 2006-2007.
At the end of April, 2007, Baifu Roast Chicken waved the banner of "the first healthy roast chicken in China" and entered the Central Plains in an all-round way. Within a month, it opened two restaurants in Zhengzhou to welcome guests. Officially took a strategic step of the hundred houses to dominate the Central Plains on a large scale!
On June 5438+065438+ 10, 2007, Baifu entered the besieged city of Qilu, bringing the health of "refusing to steam while baking" to thousands of households.
In 2007 165438+20071October, Baifu Barbecue once again sang the pride of Xinjiang people in Beijing! Wang Junling, chairman of the Rich List, was selected as the symbol of the third kotler Benchmark 20 China Marketing Honor Award in 2007.
On June 5438+February, 2007, Baifu Roast Bar kicked off the tour of chain restaurants in 2007, and the opening salute of 15 resounded through six provinces and cities in the motherland.
June 5438, 2008+10 month
The famous brand of Baifu Barbecue "Baifu Desert Roast Chicken" was recognized as a famous dish in China by China Cuisine Association.