New Oriental invested in the establishment of Oriental Authentic Trading Company, whose business scope includes publication retail. What are the development prospects?

Dongfang Zhenpin (Beijing) Trading Co., Ltd. is an enterprise mainly engaged in wholesale industry, and its business scope includes: alcohol business; Crop seed management; Production and operation of radio and television programs; Retail of publications, etc. The company is jointly owned by Beijing New Oriental Chengxun Network Technology Co., Ltd. and Beijing Yang De E-commerce Partnership (Limited Partnership).

Since the company's business scope includes publication retail, its development prospect is closely related to the development of the publication market. At present, with the popularity of the Internet and the rise of e-books, the traditional publication market is gradually shrinking, but some high-quality publications still have stable market demand. Therefore, the development prospect of Oriental Genuine Trading Company depends on its performance in the publication market.