Where is the headquarters of Starbucks in China?

Starbucks set up its China headquarters in Shanghai. Status is tied with Starbucks Asia-Pacific headquarters, reporting directly to the US headquarters. Due to the huge market potential in China, in order to speed up the development in China, the US headquarters decided to separate Starbucks China from its Asia-Pacific headquarters and set up its own headquarters.

1998.3 entered Taiwan Province province, China, and opened the first store. 1999. 1 entered Chinese mainland and opened the first stores in Chinese mainland and North China in Beijing International Trade Center. In May, 2000, he entered East China and opened his first shop in Bao Li Building, Huaihai Road.

When Starbucks entered the China market in 1990s, it adopted the way of agent cooperation. In Beijing, Shanghai and Guangzhou, Beijing Meida Starbucks, Shanghai Uni-President Starbucks and Maxim Starbucks were selected respectively, and they were authorized to develop the local Starbucks market. ?

Extended data:

Starbucks opened its first store in Chinese mainland in Beijing China International Trade Center on June 20 10 at 5438+0999+ 10. At present, Starbucks operates 100 1 stores in more than 60 cities in Chinese mainland.

For Starbucks, China is its "second home market". With the vision of making China the second largest market in the world after the United States by 20 14 and operating 1500 stores in Chinese mainland by 20 15, Starbucks will continue to strengthen its development in China.

Baidu encyclopedia-Starbucks