Shenlong automobile co., ltd was established in may 1992. On June 25th, 2002, the joint venture between China Dongfeng Motor Company and French Citroen Company was upgraded to a joint venture with French PSA Peugeot Citroen Group. The Chinese name of the joint venture company remains unchanged (hereinafter referred to as "Shenlong Company") and the English name is "Dongfeng Peugeot Citroen Automobile Co., Ltd." (hereinafter referred to as "DPCA").
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Before the Beijing Auto Show, Shenlong Automobile held an information communication meeting at the marketing level, with a huge amount of information. This communication meeting is the first high-level collective appearance since Shenlong established the strategy of "returning to orbit" last year.
The "Securities Daily" reporter noted that in addition to Su Weibin, executive deputy general manager Michael Ran, deputy general manager of the Ministry of Commerce, as well as product, technology, quality leaders and dual-brand related leaders were all present.
At the meeting, Su Weibin, general manager of Shenlong Automobile Co., Ltd. told reporters that Shenlong Automobile, which had suffered from "Waterloo" in sales, would focus on the strategic theme of "returning to the track" and make efforts to adjust its brand positioning and product pricing.
The improvement of system competitiveness and intensive product offensive seem to be full of confidence in Su Weibin's implementation of "returning to the track". "20 18 will lay a solid foundation, and 20 19 will add value. In 2020, we will break through the market and strive to occupy at least 3% of the market. By 2020, the sales volume will reach more than 700,000 vehicles, the operating profit rate will reach more than 5%, and the product quality will reach the top three levels in the industry. "
System-wide benchmark Dongfeng Nissan
Baidu encyclopedia-Shenlong automobile co., ltd.