"Chi Yanming graduated from Tsinghua and studied precision instruments. Very smart and elegant person. " A person who has seen Chi Yanming commented on him like this.
1990 chi yanming graduated from the department of precision instruments of Tsinghua University with a bachelor's degree in engineering, and received an EMBA degree from Tsinghua University in 2005. In his entrepreneurial team, like him, there are 5 graduates from Tsinghua, 7 masters or doctors, and 4 with overseas work experience.
Such a group of highly educated people, the starting project is the sale of document processing equipment closest to the office and home. If this continues, Sichen Li is likely to be just a middleman who has done a lot and a successful sales enterprise. But the clever Chi Yanming found another way. He sells not only equipment, but also services.
Therefore, on September 17, 2009, Chi Yanming's Beijing Lisichen Technology Co., Ltd., as one of the first seven enterprises in China to apply for landing on the Growth Enterprise Market, successfully held a meeting.
According to the data, Chi Yanming currently holds 3,654,380+0,460 shares of Beijing Lisichen Technology Co., Ltd., accounting for 40% of the company's total share capital. After listing, his shares will be diluted to 29. 92%。 In 2008, Li achieved a net profit of 36.758 million yuan. According to the PE estimation of 40 times of GEM, Chi Yanming's net worth will reach at least 5. 500 million yuan.
Lisichen's business model with economy, high efficiency, environmental protection and health as its core values enables the company to maintain consistent interests with suppliers, customers, society and the environment and achieve win-win results for all parties. Mature industry solutions based on years of practical experience, business models that meet customer needs, self-developed application software and core technologies, professional teams and "Lisichen" brand are the driving forces for the company's sustained growth.
Lisichen was recognized as a high-tech enterprise by Beijing Science and Technology Commission, Beijing Finance Bureau, Beijing State Taxation Bureau and Beijing Local Taxation Bureau, and passed the management certifications of ISO900 1, ISO 1400 1, and obtained the "Qualification Certificate of Computer Information System Integration Involving State Secrets" issued by the State Secrecy Bureau.
In 2008, Lisichen continued to be the first local enterprise in China office information system solutions and services market (CCID 2009).
In recent years, the company also won the 2008 "Outstanding Contribution Award for Energy Conservation and Environmental Protection of Office System in China Information Industry" issued by China Electronic Information Industry Development Research Institute. In the selection of the best business model organized by "265438+20th Century Business Review", he won the "Best Business Model Award in China in 2008"; And was selected as "Top 50 Best Practices of Service Outsourcing Enterprises in China in 2008".
At this time, it is only 1999 1.8 years before the establishment of Lisichen Co., Ltd., that is, 10 years.
From sales to service
The initial prospectus of Lisichen Technology Co., Ltd. describes its main business as follows: "As an office information system service provider, it mainly provides office information system solutions and services with outsourcing services as the core for government agencies and large and medium-sized enterprises and institutions, helping customers reduce office costs, improve office efficiency and establish an economic, efficient, environmentally friendly and healthy office environment. The company's solutions and services specifically include document management outsourcing services, video and audio solutions and services. "
However, when it was first established, Chi Yanming's main business was selling office equipment. Some people joked about this past, Chi Yanming, saying that he "started from selling photocopiers".
Chi Yanming soon discovered that relying solely on selling office equipment was not only fierce in competition, but also had a low gross profit margin. He soon found another way to make money, that is, to transform the traditional business model focusing on equipment sales into a new business model focusing on "integrated design, professional outsourcing and long-term service".
According to Lisichen's website, there are two main service modes: the first is that the other party hands over the business to Lisichen, and Lisichen prints it and delivers it to them; The second is that users have their own devices and print by themselves. Lisichen provides management, consumables, maintenance and other services in this process, and then charges users according to the number of copies.
In this process of transformation, Sichen Li's most successful place is to seize many customers. According to the data, Li usually signs long-term contracts with customers for more than 3 to 5 years, and his customer groups are mostly government agencies and large and medium-sized enterprises and institutions with stable business.
New technology brings new sources of profit.
After that, Chi Yanming and his partners began to ponder how to expand the company's business. They began to set foot in more fields.
In June 2006, Chi Yanming, Shang Huazhong, Liu Hui and Peng Xiaoyong jointly founded Lisichen Information Technology Company. In August 2006, Lisichen Information Technology Company established Lisichen New Technology Company. In June 2008165438+1October 65438+July, Lisichen Information Technology Co., Ltd. established Lisichen Software Technology Co., Ltd., a wholly-owned subsidiary. Through the acquisition, these three companies became wholly-owned subsidiaries of Lisichen Technology Co., Ltd. ..
After the establishment of such a branch, Lisichen Technology Co., Ltd. covers almost all fields such as document processing, audio-visual solutions and software in office. The profit model has also changed from the traditional middle price difference of sales business to "professional consulting; Integrated design, software and hardware system replacement, supply, deployment and upgrade; Long-term operation of outsourcing services; Upgrade and extend to other related services in the long-term service. "
As far as these three subsidiaries are concerned, Lisichen Information Technology Co., Ltd., which has been established for the longest time, is the main source of the company's operating income at present.
There is a long way to go for gold in the blue ocean.
Although the positioning of "service office" doesn't sound like a great career, in fact this market is a typical "blue ocean".
"The proportion of document outsourcing in China is very low, less than 6%, reaching 80% abroad. If China can reach the same proportion as Europe and the United States, it can save tens of billions of dollars in costs for various enterprises and institutions every year. " Chi Yanming said.
Take Lisichen Company as an example. In 2006, 2007 and 2008, the compound growth rate of its operating income was 50. 72%, net profit compound growth rate of 7 1. 22%。
According to CCID Consulting's market research report, in 2008, the office information system service market in China was 39. 200 million yuan, a year-on-year increase of 22. 43%, the industry is in a stage of rapid development, and the market will average 25 in the next five years. With the growth rate of 80%, the market scale will grow to 122 by 20 13 years. 9.5 billion yuan.
Li still has a lot of room. According to the data, Lisichen's share in China office information system service market in 2008 was 6. 10%, ranking second, up 0.5% from 2007. 6 1 percentage point. The first place is Fuji Xerox, a foreign-funded enterprise, with a market share of 17. 04%。
According to the operation in the first half of the year and the recent signing of new contracts, Li expects that the sales revenue will exceed 200 million yuan in the second half of the year and the net profit for the whole year will be about 48 million yuan.
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