What is the concept of Ajisen Lamian Noodles brand crisis?

Ajisen Lamian Noodles brand crisis refers to that in March of 20 14, Ajisen Lamian Noodles Store, a subsidiary of Japanese Ajisen Company, was exposed to using expired meat to make food, involving as many as 400 stores, which aroused widespread social concern and media attention and had a huge negative impact on Ajisen Company's brand image and business development. This event is also called "Ajisen Lamian Noodles Expired Meat Event".

Ajisen spicy noodles have been brilliant in the catering industry since 1996 opened its first store in Hong Kong. However, due to the "blending door" of 20 1 1, Ajisen's turnover dropped sharply, and Ajisen didn't realize his own crisis.

The competition in the domestic catering industry is becoming more and more fierce. Ajisen's management hasn't changed at all. Old decoration style and Lamian Noodles varieties make consumers have no desire to consume.

Ajisen originated in Japan, but Pan Wei, a businessman from China, found business opportunities in 1990s and obtained the exclusive agency of Ajisen (China). 1996, Ajisen Spicy Noodles opened its first store in Hong Kong.

After more than 20 years of development, the number of its stores once reached 664. Pan Wei, the boss of Ajisen, successfully listed the company in Hong Kong in 2007, with a net worth of 3.5 billion yuan, ranking the richest in Hurun's rich list of restaurants, known as the "Queen of Spicy Noodles".

brand introduction

Ajisen (China) Holdings Co., Ltd. is an operator based in mainland China. By the end of 20 18, Ajisen has become a Japanese-style Lamian Noodles brand with more than 800 stores in China, Japan, Italy and Singapore, with chain stores all over the world 13 countries. Ajisen China Fast Leisure Chain Restaurant Network covers the commercial areas of China 120 major cities.

In addition to operating fast leisure chain restaurants, Ajisen China also produces and sells Lamian Noodles products in small packages, with more than 7,500 sales outlets in more than 30 major cities across the country; And exported to Singapore, Japan, Australia and other countries.

Ajisen China's various Lamian Noodles and Japanese cuisines have successfully catered to the tastes and preferences of all kinds of customers, which enabled the Group to highlight its advantages in peer competition and established its brand "Ajisen Lamian Noodles" with a good reputation of high quality, delicious, healthy and reliable.

Ajisen China adopts national unified management. The products of the Group have obtained many QS (Quality and Safety) certifications from the General Administration of Quality Supervision, Inspection and Quarantine, and its food manufacturing and processing centers in Shanghai and Shenzhen have also obtained many international certifications such as ISO900 1:2000: 2000 and HACCP.