In 20 13, micro-stores began to rise.
20 14 1 month, the e-commerce shopping guide APP pocket shopping launched the "micro store".
20 14 in may, Tencent wechat public platform launched "wechat store".
In the first half of 20 15, mobile store platforms entered the market, including micro-MengMeng store, No.65438 +0 V store and pat shop. The WeChat business of the platform is mainly operated by users, and the user scale of micro-stores, micro-MengMeng stores and micro-stores has successively exceeded10 million.
On 20 14 10, JD.COM paipai micro-store also announced the completion of the upgrade test, and it was fully connected with mall system, JD.COM, and started large-scale investment promotion.
At the same time, Taobao micro-stores have also entered in a big way. Taobao allows sellers to set up their own Taobao stores on the WeChat public platform. Various types of micro-stores, such as Shangpai Youliang Micro-store, Yimi Micro-store, Jin Yuanbao Micro-store, Miaomiao Micro-store and Wei Meng, have emerged in the industry.
Extended data:
Wechat store opening can be roughly divided into two situations:
One is that merchants have stores on e-commerce platforms such as Taobao and Tmall. As an auxiliary display platform, WeChat finally leads consumers to the e-commerce platform, and the specific transaction is finally completed on the e-commerce platform.
The second category is self-made grassroots entrepreneurs. They don't need to pass any seller identity audit, they just need to display the goods in the circle of friends, and the two sides buy and sell acquaintances based on the circle of friends.
Compared with the traditional online shopping platform, although micro-stores can also pay through Alipay, they do not have the function of fund custody.
There is a reminder on the "Submit Order" page of the micro-store: after payment, the funds will directly enter the other party's account without refund. The micro-store will not intervene in the dispute resolution between the two parties.
In other words, micro-stores don't have a perfect appeal system like Taobao, and the transactions between buyers and sellers in micro-stores are based on credibility.
Once the seller's goods have problems, or the buyer breaks the contract, there is a passive traceability problem of consumer rights protection, and both buyers and sellers have risks.