On 201February 18, the establishment ceremony of Beijing Foton Daimler Automobile Co., Ltd. was officially held. Nine years of hard work finally paid off. Foton Motor and Daimler wrote the legend of strong alliance in the industry, which inserted a pair of powerful wings for Foton Motor to realize its dream of "world brand, created in Beijing".
Strong alliance lays a milestone in automobile industry cooperation
Only when the master has made a move can he know the real kung fu, and the strong alliance can develop rapidly.
This is the case with the merger of Foton Motor and Daimler. One is the global champion of commercial vehicle sales, and the other is a commercial vehicle enterprise with world-class strength. Therefore, the Sino-heavy truck joint venture company built by the two excellent enterprises not only gathers the high-quality genes of both parties, but also lays a solid foundation for the joint venture company and the partners to move towards a broader market field.
In the past, the traditional joint venture of China automobile industry was to introduce foreign mature models, while domestic joint ventures were mostly assembly plants, and the product outlet was mostly domestic demand. Beijing will become the operation center of global cooperation business between the two sides.
Ou Man brand products produced by joint ventures in the future can be sold overseas through Daimler's sales system; At the same time, the domestic Daimler heavy truck engine can be mounted on Ou Man heavy truck, which will enhance the competitiveness of Ou Man heavy truck in China and emerging markets, and realize the complementary advantages and benefit sharing of the joint venture parties in domestic and foreign markets.
* * * A milestone in building the independent brand of China automobile enterprises.
By joining hands with Daimler, Foton Motor will achieve a new leap in global business and ensure the sustainable development of the enterprise in the future. After the establishment of the joint venture company, Foton Motor and Daimler invest overseas, which can avoid the trade barriers and obstacles that China automobile enterprises often encounter when setting up factories in foreign markets, so as to seize the favorable opportunity to occupy overseas markets in time;
Build a world-class automobile brand for the world
Although the joint venture between Foton and Daimler is a milestone in the joint venture and cooperation of domestic commercial vehicles, Foton Motor had a successful joint venture with world-class enterprises before the joint venture with Daimler. As early as 2009, Foton Motor took the light engine as the entry point of foreign cooperation, established a joint venture with Cummins, successfully built a high-end brand of light commercial vehicles, and cultivated Foton Motor's global competitiveness in the field of light commercial vehicles through technical upgrading and management upgrading.
After several years of running-in, Foton Motor has gained a lot on the road of joint venture. After the joint venture successfully earned the first bucket of gold, Foton Motor turned its attention to the broader international heavy truck market, intending to "blossom side by side" and continue to write a model of strong alliance. So, today, Beijing Futian Daimler Automobile Co., Ltd. came into being.
Daimler is the largest truck manufacturer in the world, with the technical advantages of high-end truck and engine production and the global market network. This is even more powerful for Foton Motor, which intends to enter the global medium and heavy truck market. At the same time, Foton Motor's leading position and cost-effective advantage in the commercial vehicle market in China also attracted Daimler. The two sides can be described as hitting it off. Through complementary advantages, after the establishment of the joint venture company, Foton Motor and Daimler will jointly invest overseas to avoid many trade barriers and obstacles, so as to seize the favorable opportunity in time, occupy overseas markets and achieve a new leap in global business.
Foton Motor, a world-class commercial vehicle enterprise with production and sales volume, is building a world brand and a world-class automobile enterprise by uniting world-class partners.
Global layout based on Beijing
Since the establishment of 1996, Foton Motor has built a large enterprise group with Beijing as its management center, with complete vehicle and parts divisions in nine provinces and cities such as Beijing, Tianjin, Shandong, Hebei, Hunan, Hubei, Liaoning, Guangdong and Singapore, and R&D branches in China, Japan, Germany, Taiwan Province and other countries and regions.
Although Foton Motor is constantly expanding its development territory, no matter how fast it develops abroad, the global management and control mode of taking Beijing as the global business management center and domestic business operation center and setting up regional operation centers in major industrialized countries around the world is still the unshakable strategic foundation of Foton Motor.
The settlement of the joint venture between Foton and Daimler in Beijing once again shows Beijing's position as the strategic center of Foton, and with the expansion of Foton Motor's territory, the position of this strategic center will become more and more prominent.
Foton Motor is based in Beijing, and the strategic layout of the whole country and even the whole world is progressing in an orderly manner.
Taking 20 1 1 year as an example, Foton Motor has achieved fruitful results. Domestically, in April of 20 1 1, Foton Motor announced that it would put into operation a multi-functional automobile production base with an investment of 3.77 billion yuan in Miyun, Beijing. In 2065438+01September, the Guangdong factory of Foton Ouhui Bus Division was put into operation, which indicated that Foton Motor formed a new energy automobile production base layout with Beijing as the center and Beijing and Guangdong two bases echoing north and south. Abroad, 20 1 1, Foton Motor's factory construction project in India has also been fully launched, becoming the first enterprise in China's commercial vehicle industry to set up a factory overseas.
Building a factory in India is only the first step of Foton Motor's global layout. According to the plan, Foton Motor will build factories with an annual output of 654.38+10,000 vehicles in key countries such as Russia, Brazil, Mexico and Indonesia. It is estimated that by 2065.438+05, all five overseas factories of Foton Motor will be completed, forming a perfect overseas manufacturing center, thus realizing global production and global sales.
"5+3+ 1" escorts the globalization process.
Only with strength can we have the capital for development, and only with goals can we have the motivation for progress.
In just over ten years, Foton Motor has gradually gained a leading position in domestic light trucks, medium and heavy trucks, new energy and other fields, and ranked first in the global commercial vehicle sales list in 2009.
In order to accelerate the process of globalization, Foton Motor will implement the 2020 strategy with "5+3+ 1" as the core: "5" refers to the construction of five overseas factories with 65,438+million vehicles in Russia, India, Brazil, Mexico and Indonesia; "3" refers to the construction of a series of key projects, the adjustment of product structure, the production of high-end automobile and engine products, so as to finally break through the three top-end automobile markets in the world, such as the European Union, North China, Japan and South Korea, and become the first automobile brand to enter the developed country market; "1" achieved the leading position in China market, became the leader of commercial vehicle market in China and the maker of industry standards, realized the leap-forward development of passenger cars, and became the first independent brand in China automobile industry.
In order to realize the strategy of 2020, Foton Motor is trying to cultivate the genes to become a world-class brand in R&D, production, marketing and service. In R&D, Foton Motor, together with two world-class partners, Daimler of Germany and Cummins of the United States, has formed a first-class R&D capability and level. In addition to Beijing, Foton Motor has established leading R&D centers in Japan and Germany by integrating local resources. In terms of sales and service, a global marketing and service network has been formed, and a world-class service system of "worry-free whole journey" has been built; In terms of manufacturing, Ou Man No.2 Factory, multi-functional automobile factory, heavy machinery factory and other eight major projects in China have formed world-class technology and manufacturing level, thus ensuring product quality and quality; By building overseas factories in Russia, India, Brazil, Mexico and Indonesia, a global manufacturing and sales network has been formed.
"In the future, Foton Motor will be based in Beijing, with Beijing as the center, and become a truly world-class mainstream automobile brand by establishing strategic alliances with world-class companies such as Daimler and Cummins." Zhao, deputy secretary of the Party Committee and spokesman of Foton Motor, has high hopes for Foton Motor's internationalization strategy. "The world brand created by Beijing will become a business card of Foton Motor."