2. Gifts: When customers buy or use financial products, financial institutions will give customers some small gifts to attract them to buy. For example, when banks apply for credit cards, they will give cardholders some small gifts, such as cups and umbrellas.
3. Consumption points: This is often used for bank credit cards. Consumers will get corresponding points according to the amount of consumption when they swipe their cards online or in physical stores. Consumers can redeem corresponding gifts through points. The more points, the higher the value of redeeming gifts.
4. Discounted products: Generally, in the mature stage of financial products, financial enterprises will sell them at a discount within a time limit.
5. Exclusive rights: providing some special rights or conveniences to existing customers. When the competition in the financial market intensifies, in order to promote business and attract customers, financial institutions often adopt the promotion method of free service. For example, the credit card issued by Standard Chartered Bank can use international telephone service on telephones in major overseas cities.
6. Quantity discount: that is, it is convenient to establish a long-term relationship with customers according to the quantity or amount or points of products purchased by customers.
7. Cooperative promotion: that is, form a strategic sales alliance with middlemen and industrial and commercial enterprises to provide customers with a package of preferential measures to expand the sales of their products. For example, the "Air VIP" program launched by Singapore Global Bank provides preferential treatment for customers with credit cards when flying on Thai, Singapore and Malaysian airlines.
8. Reward sales: that is, give corresponding rewards to customers who buy products or services. For example, for credit card users, there are many points lottery activities to encourage customers to spend.