Chongqing Xiaomi Consumer Finance Co., Ltd. (hereinafter referred to as "Xiaomi Consumer Finance") has been listed for more than three months. With the release of the semi-annual report by Chongqing Rural Commercial Bank, the relevant information of Xiaomi's consumer finance has also been disclosed. The data shows that in the first half of 2020, Xiaomi Consumer Finance achieved an operating income of 3.439 million yuan and a net loss of 9.069 million yuan.
On September 1 day, Xiaomi Consumer Finance also revealed that as of August 3 1 day, the offline business balance of Xiaomi Consumer Finance had exceeded 50 million. At present, it has completed credit cooperation with a number of commercial banks with a total credit line of 6.39 billion yuan.
As the key son of Xiaomi Finance in the field of consumer finance, how will Xiaomi coordinate its existing financial business and make efforts in consumer finance? Our reporter called Xiaomi Consumer Finance, which indicated that it needed to give feedback to relevant business departments for a reply. As of press time, no reply has been received.
The first semi-annual report was exposed
As the second consumer finance company opened this year, the information disclosed by Xiaomi Consumer Finance is not rich at present. According to the financial report of Chongqing Rural Commercial Bank, by the end of the reporting period, the total consumption financial assets of Xiaomi were1510 million yuan, the total load was196.04 million yuan, the net assets were1495,438+00 million yuan, and the operating income was 3.43 million yuan.
As early as May last year, Xiaomi Technology has signed a strategic cooperation agreement with the people's government of Jiangbei District of Chongqing, and plans to set up a consumer finance company in Chongqing and open a China consumer finance center in Jiangbei District, which will become the second consumer finance company to settle in Chongqing after consumer finance.
With the approval of Chongqing Banking Regulatory Commission, the preparatory materials related to Xiaomi's consumer finance surfaced at the end of 20 19, and Chongqing Rural Commercial Bank confirmed its shareholding. Subsequently, in June 5438 +2020 10, China Banking and Insurance Regulatory Commission officially approved the establishment of Xiaomi Consumer Finance.
According to public information, the registered capital of Xiaomi Consumer Finance is 654.38+05 billion yuan, which is jointly held by Xiaomi Communication Technology Co., Ltd., Chongqing Rural Commercial Bank Co., Ltd. and Chongqing Jinshan Holdings (Group) Co., Ltd., of which Xiaomi Communication holds 50% of the shares and Chongqing Rural Commercial Bank holds 30%.
Xiaomi Consumer Finance also said in the financial report that it will provide the extremely convenient technology-based consumer financial services in the "5G+AIoT" new generation super Internet era with online and offline channels and scenarios of "Internet plus new retail".
Chen Jianing of Suning Financial Research Institute once analyzed that every consumer finance company has its own advantages, and all consumer finance companies have opportunities and challenges, whether it is shareholder resources, consumption scenarios or capital costs.
At present, consumer finance companies dominated by banks occupy a dominant position in the industry, and the participation of Chongqing Rural Commercial Bank has also solved the limitations of Xiaomi consumer finance in financing channels and capital costs to a certain extent. Public information also shows that Chongqing Yufu Capital Operation Group, the major shareholder of Chongqing Rural Commercial Bank, holds and shares in more than 20 financial capital operation companies and a number of industrial capital operation enterprises, which has certain inherent advantages in industrial finance.
As a major shareholder, Xiaomi has accumulated certain business experience in diversified consumption scenarios and loans by setting up a small loan company to test the consumer finance business. Insiders have pointed out that as a financial business with high compliance threshold, the profitability of consumer finance is relatively good, and the approval of Xiaomi consumer finance is conducive to the development of the overall financial business.
Xiaomi Group has a rich ecological chain, and its investment and related fields include intelligent hardware, daily consumption, education, games and other sectors, which also provides a foundation for the expansion of consumer finance business.
With a huge offline store and user traffic customer base, it is reported that Xiaomi Consumer Finance will focus on offline business and launch 3C, home appliances and other scene staging businesses.
At present, the balance of offline loans has exceeded 50 million only three months after its opening, with remarkable results. According to public information, at present, Xiaomi consumer finance may be operated by platform channels such as Xiaomi Finance, Xiaomi Loan and Xiaomi Lending. With the development of Xiaomi ecological chain, it is understood that both Xiaomi loan and Xiaomi loan are operated by Chongqing Xiaomi Microfinance Co., Ltd.
However, it is far from enough to rely solely on the offline market, and the scenes it provides and the user groups it touches are still limited compared with the massive online customer base. At present, Xiaomi's channels include Xiaomi Home, Xiaomi Authorized Store and Xiaomi Franchise Store, which correspond to different levels of markets. The data shows that as an important part of Xiaomi's retail map, there are more than 500 Xiaomi homes. However, compared with a large number of online customers and low-priced customers, physical stores still have many disadvantages in efficiency and cost. Offline is probably just the first step of Xiaomi's consumer finance.
Financial map business is becoming more and more abundant.
Since 2020, Xiaomi Finance has been constantly overweight the financial sector, with frequent actions.
In June 5438+10, Xiaomi Consumer Finance was officially approved for preparation; At the end of March, Star Bank, a joint venture between Xiaomi Group and Shang Cheng Group, officially opened for trial operation; In April, Xiaomi Finance announced that Zhao Weixing, former president of New Network Bank, would be the vice president of Xiaomi Finance.
The successful acquisition of the consumer finance license is also considered by the industry to be the last link for Xiaomi Group to realize the full license layout in the financial sector.
Xiaomi's financial business started with Xiaomi Payment, and then Xiaomi Wallet was launched. In 20 15, Xiaomi financial business platform focused on providing financial services and online Xiaomi loans. At present, Xiaomi has many financial licenses such as small loans, payment, factoring, financing guarantee, insurance brokerage, banking and consumer finance, which is undoubtedly the ecological layout of the financial sector as a whole by major shareholders.
Previously, Xiaomi's prospectus showed that Xiaomi plans to gradually split its financial business into Xiaomi Finance for independent split. Although the proportion of business and profit is not large, and it started relatively late, the split at that time was comparable to that of Baidu and Jingdong Finance in JD.COM.
As a major business map of the Internet, finance is an indispensable step, but from Xiaomi's point of view, although the financial wings are rich, they do not belong to the first-class business category. 20 19 The latest financial report did not disclose the operating performance of Xiaomi Finance separately. The content shows that in terms of Internet services, the rapid growth of financial technology business in the fourth quarter of 20 19 benefited from consumer loans, and Internet service revenue accounted for 9.6%.
At present, with the scraping of high-quality customer base, the field of consumer finance has gradually entered the stock age to some extent. Although Internet organizations have traffic, customers and licenses, at present, consumer finance is not doing very well. The industry believes that under the premise of intensified competition and slow growth, a single consumption scene is also easily restricted in development. Protecting the existing customer base and operating the channel are the key points at present.