What brand is playing?

Radio is a women's clothing brand. The original product style is fresh and simple, full of romantic pastoral atmosphere, and the design is also very innovative. As soon as it went on the market, it became the favorite of many women.

Bo started the international brand strategy. In order to endow Bo with more international brand charm, Bo set up an international design team, cooperated with famous fashion trend consulting institutions in Paris, France, adhered to the original spirit of Bo brand, combined with international fashion trends, perfectly combined western popular elements with oriental temperament, and Bo was sublimated to a higher level.

Extended data

Broadcast clothing is the perfect combination of western popular elements and oriental temperament, with a slightly neutral romance and simple intellectuality, which embodies the coexistence of modern new women's capable and elegant temperament. Products pay attention to collocation, emphasizing the changes and emotions brought by combination, and meet the dress requirements of urban women in different occasions, moods and personalities. The target age group is women around 27 years old.

The psychological age of broadcast women is about 25-35 years old, which embodies the unique independence, elegance, intellectuality and romantic temperament of professional women in the new era. Most of them are well educated, mainly urban office workers.

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