Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, believes that the government should strengthen the construction of logistics infrastructure in rural areas, give play to the overall coordination role of the government, improve the intensive construction and utilization level of agricultural products cold chain storage logistics facilities, ensure "upward flow" and reduce logistics costs.
Regarding standardization, Jia pointed out that traditional local agricultural special products need to be carefully selected and packaged before they can be transformed from the field to the dining table. However, traditional farmers, including poor households, do not have the above capabilities, and their concepts are out of touch with consumers' understanding of commodity concepts, making it difficult to form a transformation from agricultural products to standardized commodities.
Suning e-commerce poverty alleviation training shop in Weining Yi, Hui and Miao Autonomous County, Guizhou Province (hereinafter referred to as "Weining County"), which was built on June 5438+ 10, this year, is committed to helping poor households understand the concept of goods, improve their e-commerce operation skills and cultivate their awareness of brand management of agricultural products. "Not only sell agricultural products, but also leave repeat customers." Jia said.
How to ensure sustainability? "Production and demand must be closely linked." Jia believes that the sustainable supply of agricultural products should be guaranteed through the pre-sale model, which not only prevents a large number of redundant agricultural products from being sold, but also prevents the strong demand from invalidating the supply of agricultural products.
In the connection of production and marketing, rural Taobao also provides a solution. Previously, Jilin Province cooperated with rural Taobao to launch 2000 mu of contract agriculture in the first phase, creating a personal tailor model. Liu Hongxia, deputy director of Jilin Grain Bureau, believes that the new model can lock in services and benefits in advance by agreeing on land plots, varieties, planting methods and even prices and packaging in advance.