3.0 Integrated Marketing: a communication mode that integrates the horizontal platform launch and vertical one-stop marketing strategy of customers, takes content as the core, is supported by the means of multimedia channel coverage, and closely combines customer brand strategy with content marketing.
Compared with 1.0 embedded platform and 2.0 single project content integrated marketing platform, 3.0 integrated content marketing has the following characteristics:
1, the platform project is relatively complete (including domestic movies, TV series, Hollywood movies, American TV series, TV programs, drama series, Internet content, games, etc. )
2. More controllable resources (investment, buyout, director signing)
3. More integration means (implantation, authorization, online and offline, patch, title, experience marketing, etc.). )
4. More advanced technical support (big data evaluation, post-implantation, etc. )
5. The main line of communication is clearer. 3.0 platform is more suitable for providing customers with an annual one-stop solution for brand content marketing, so that customers don't need to look for projects in many ways, which leads to increased investment risks, inconsistent marketing tonality and insufficient communication, making brand content marketing a safe, efficient and sustainable marketing method and supporting brand building and sales.