PlayStation2 is the general agent in China.

The industry has long known that hardware is not software that makes money for PS2. Although the global sales volume has exceeded 62 million units, the profit brought by the PS2 console to Sony is still far from its corresponding game software-as of September 30 this year, the sales volume of PS2 software has reached an astonishing 425 million units. Therefore, the domestic agency ownership of PS2 software has been widely concerned. On the afternoon of165438+June 28th, Sony announced that the first games jointly launched with PS2 were Lost in ICO Castle and Catch the Monkey 2. Jinghe Times and CYTS Chuangge have "carved up" the distribution rights of these two games.

After the meeting, this website interviewed Liu Xuezhong, deputy general manager of CYTS Chuangge Software Division, and further learned that the cooperation between CYTS Chuangge and Sony is not limited to software.

According to Liu Xuezhong, only this company and Jinghe Times have obtained Sony's software sales license. Sony will distribute other PS2 game software that will be launched in the future to the two companies for sale separately-"Everyone does their own thing, which is not contradictory to each other. For a specific product, we are all exclusive generations. " He said so.

Liu Xuezhong told reporters that Sony is not ready to set up a hardware general generation at present, but directly faces grassroots retailers. However, due to the particularity of PS2 products-software and hardware are not easily separated-Chuangge is also applying for hardware marketing rights. "There is basically no problem. We are going to open eight flagship stores, which will be officially opened on the day of the official launch of PS2, that is, 65438+February 20. " He expressed optimism.

CYTS Chuangge is an old-fashioned game agency in China, which was once famous in the industry because it represented the Legend of the Sword and the Chivalrous Man. Since then, with the surge of online games, the company has also operated the Korean game "Apple Pie" as an agent, but the response is average. This time, together with Sony, it has once again become the focus of the game industry.

In previous related reports, CYTS was named by the media many times, but no one ever mentioned the Jinghe era, which surprised many people with the news announced by Sony today.

After the meeting, the reporter visited Zhang Youli, general manager of Jinghe Times, and Feng Liqun, deputy general manager. The two responsible persons admitted that they had been in contact with Sony and the negotiations were progressing smoothly. The reason why I haven't disclosed my words to the media is that on the one hand, I have considered the confidentiality agreement agreed with Sony and adhered to Jinghe's consistent pragmatic and low-key style. Zhang Youli said with a smile: "Facts always prove that whoever laughs last laughs best."

In addition, Feng Liqun said: "At present, only CYTS and we have obtained Sony's PS2 game sales license. In the future, Sony will launch new PS2 games at an average rate of three per month, and these products will be represented by two companies respectively. "