1, focusing on product features, competitive advantages and unique customer value.
2. If the number of products is large, basic information can be displayed in tabular form, focusing on the characteristics and advantages of leading products.
3. In the process of writing the "power behind" description of products and services, content items should be selected according to actual needs, rather than pursuing everything. The principle of content selection is to highlight the advantages and unique values of products and services, and highlight the key success factors that affect products and services, such as R&D capability, raw material supply, quality control and after-sales service system.
4. Pay attention to the coordination with other parts of the business plan, such as the introduction of products and services involved in the company profile, R&D and intellectual property rights involved in production.
The main purpose of business plan is to submit it to investors, so that they can judge the enterprise or project, so that the enterprise can obtain financing. It is used to describe the internal and external environmental conditions and elements related to the proposed enterprise, provide an indicator diagram for business development and measure business progress. Usually, a business plan is a combination of marketing, finance, production, human resources and other functional plans.
Investors should be able to find the answers to the questions they care about in the plan, and it is easy to find the topics they are particularly interested in. This requires that the business plan must have a clear structure, so that readers can flexibly choose what they want to see.
: the basic stage of entrepreneurship
First stage
At the beginning, occupy the market with products and technology.
stage Ⅱ
In the corporatization stage, standardizing management and increasing enterprise benefits require entrepreneurs to upgrade their thinking from concept to thinking, and at the same time, the original relationship is transformed into channel construction, the company's sales are completed through channels, and the team of entrepreneurial partners is also initially formed.
The third stage
Group match. At this time, relying on hard power (the core competitiveness of industrialization), the whole group and its subsidiaries formed a system platform, relying on a team to complete management through the system platform, (human governance became corporate governance), sales became marketing, regional channels became regional networks, sales teams were established, and sales teams had certain management capabilities. Thinking from plane to three dimensions. Then you can retire, and entrepreneurs and their business partners will have a cash flow system (money-making machine) to work for the enterprise 24 hours a day. This is the ideal state that many entrepreneurs and their business partners dream of.
The fourth stage
This is the highest level of entrepreneurship, and the stage of group headquarters is borderless operation, which is also commonly known as multinational companies. The system platform of the group headquarters and the operating systems of each sub-group form a system. The group headquarters relies on a borderless core competitiveness (soft power) that can cross the industry boundaries, and the sub-groups form the industry core competitiveness (hard power), which will enable all walks of life of the group to reach the performance level and speed that can not be achieved in the case of single-player combat. Thinking has changed from three-dimensional to multi-dimensional, which is the highest level that enterprises can pursue and achieve.