In 2004, Valin Air Conditioning began to join Midea Group. In the production and operation of air conditioners, Valin and Midea implement the dual-brand operation mode. The two brands are interdependent and develop harmoniously, which not only maintains the influence and competitiveness of the original two brands, but also creates a new development platform in the "two-in-one" mode and wins new advantages in brand development.
2. Before the merger, Valin and Midea had their own characteristics. After the merger, Hualing reorganized and optimized its own organization and process on a large scale by absorbing the advantages of beauty.
3. In terms of main business, Valin vigorously promoted asset restructuring, divested the original unprofitable non-main business, and concentrated on making the air-conditioning business bigger and stronger; In terms of operation management, Hualing * * * enjoys beautiful resources such as operation management platform and IT technology platform; In terms of manufacturing, Hualing integrates supply and manufacturing platforms, which makes the quality steadily increase and the cost gradually decrease; In terms of product sales, Hualing integrated its own marketing system, vigorously expanded channels, and achieved rapid growth in market scale with the help of the synergistic effect of the two brands.
(1) Valin products are mainly sold in South China, especially in the most competitive Guangdong market. Valin refrigerator air conditioner has a good reputation and many loyal users. In 2004, China Consumer News investigated the after-sales service of air-conditioning products. It shows that among the mainstream brands of 10, Valin air-conditioning products have won three awards: the highest secondary purchase rate, the longest average service time and the lowest average failure rate, further consolidating its reputation as "high-quality electrical appliances" in the industry.
(2) At the beginning of its establishment, the Group cooperated with mitsubishi electric, the world refrigeration authority, and adopted internationally advanced refrigeration technology and equipment to develop and produce air-cooled, frost-free, fluorine-free and vitamin-based eco-fresh refrigerators and air conditioners with internationally advanced quality, such as Kejunwang, Lengjingwang and XuanKang Wang health air-conditioning series. Hualing electric appliance is deeply loved by domestic and foreign users and praised by all walks of life for its novel shape, remarkable efficacy, excellent quality and thoughtful after-sales service. While meeting the domestic market demand, its products are also exported to Asia, Europe, Africa, Oceania and North America, and the company has become an authorized manufacturer of many well-known brands at home and abroad. Valin Electric has successively won hundreds of domestic and foreign awards, such as National Quality Gold Award, China Air Conditioning Prince, China Famous Brand Products, National Customer Satisfaction Products, National Inspection-free Products, Famous Brand Export Products with Key Support for Development, and Top Ten Famous Brands in China Industry.