1. Business field: Baozun e-commerce mainly engages in cross-border e-commerce retail business, and sells international brand goods to China consumers through online platforms.
2. Platform: The company has its own cross-border e-commerce platform, such as "Vipshop", which enjoys high popularity and influence in China.
3. Product category: Baozun mainly promotes fashion, beauty, home, maternal and child products, and provides preferential and exclusive services for members.
4. Brand cooperation: Baozun cooperates with many well-known brands at home and abroad to provide consumers with high-quality product choices.