For example, cross-selling between life insurance companies and property insurance companies means selling property insurance to customers of life insurance companies who have already purchased life insurance, or to customers of property insurance companies who have already purchased property insurance.
Cross-selling has many advantages, such as a wide range of customers, easy acceptance by customers, convenient asset management and providing customers with a package of financial plans, so it is also adopted by many companies.
At present, the best insurance cross-selling company in China is China Ping An. 1988 was established only with insurance. Later, with the change of business strategy, I began to do comprehensive finance. At present, its property insurance business, life insurance business, banking business, trust business and securities business are all making big profits by cross-selling. ...
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.