What is the goal and core of sales management?

1. Purpose: The ultimate purpose of sales work, or the contact between sales staff and target customers, is to sell products and maintain the relationship with customers, and bring sales business and profits to the enterprise from sales management. The sales performance of salespeople is generally measured by the number of products sold by salespeople or the sales amount. In addition, the profit of sales staff selling products is10 million yuan.

Dedication is another criterion to measure the sales performance of salespeople. For some customers who need to buy products repeatedly, the sales staff should maintain the relationship with such customers. Be able to maintain business relationship with customers and sell to customers.

The quality of later service is also an important assessment factor. The sales department needs to carry out all kinds of sales work according to the sales plan, closely track and supervise the sales progress of each sales area, and check them one by one regularly.

Region, the sales task completion of each salesperson. Understand and deal with problems immediately when they are found, guide and assist sales staff to deal with possible difficulties in their work, and help sales staff complete sales tasks. sell

The department needs to provide all kinds of resources for the work of salespeople, and support and motivate each salesperson to achieve their sales goals.

2. Core: After the enterprise determines the marketing strategic plan, the sales department needs to make a detailed sales plan accordingly, so as to implement the sales task of the enterprise and realize the sales target of the enterprise. The sales department must have a clear understanding of the business objectives of the enterprise, the target market of products and the target customers. Only by having a clear understanding of these issues can we formulate effective sales strategies and plans.