Moderator: Hello, due to the epidemic in 2020, the automobile industry as a whole is not optimistic. What is the operating performance of your group?
Lin Zhaoxian: Affected by the epidemic, Youdao Group's sales progress gradually recovered in the first half of this year, and made a positive response during the resumption of work and production, and launched "Youdao? There are virtues, online training, online meetings, etc. People's consumption habits are more dependent on the Internet. OEMs and distributors have adapted to the changes in the market, accelerated the pace of online resource integration, and launched online marketing, live broadcast with goods, shopping mall e-commerce festival, and mobile APP. , increase the construction of online sales team; In this year's global economic downturn, the automobile market has also been hit hard. The automobile market has gradually evolved from the first purchase market to the additional purchase market and the redemption market. Do a good job in the stock market, customer protection marketing is the top priority of our work, refined operation. Youdao Group seized the trend of Guangzhou International Auto Show and achieved the overall goal of the whole year with bimonthly momentum. At the auto show, Youdao Group also distributed benefits, and millions of gifts were randomly selected. Please pay attention to the on-site welfare of auto show.
Moderator: Speaking of preferential benefits, what car purchase benefits did Guangdong Youdao Group bring to our on-site customers this time?
Lin Zhaoxian: Youdao Group launched the "Million Gifts" online lottery this time. First, pay attention to the official account of Friendship Association WeChat, scan the code to extract gifts, home appliances and automobile products, and book a car to receive the grand prize; Second, auto show 10 days, daily limited 10 group special car, 199 yuan online snapped up special car resources, the price made you scream; 3. Haval brand and WEY brand, all cars are maintained free of charge for life (unlimited times); Fourth, the new car is listed: Haval brand has the Great Wall Gun VIP car tour group, and there will be free online registration and limited distribution; Haval's new car has the first love to start pre-sale, and the big dog launches version 2.0; Euler had a new car and a good cat and began to pre-sell; WEY brand has tank 300, Guangzhou Baiyun wanda plaza has dynamic experience camp, and netizens can consult Youdao Group stores to register; SAIC Volkswagen new energy vehicle ID auto show debut, you can pay attention to it. In addition, there are a variety of multiple gift packages, such as signing ceremony, financial ceremony, replacement ceremony, WEY brand car purchase and auto show exclusive gift package oil card gift. We will also give our customers full sincerity in this auto show discount.
Moderator: The arrival of Guangzhou Auto Show also announced that this year is coming to an end. Has the current sales market performance of our group reached your expectations this year?
Lin Zhaoxian: At present, the sales market is really affected by the epidemic, but since the second half of the year, the data of Youdao Group has increased year-on-year, and the Harvard brand has a strong growth momentum nationwide. Under such circumstances, Youdao Group should seize the opportunity of Guangzhou International Auto Show, stimulate the wave of sales at the end of the year, catch up with the progress of Harvard's national growth market, complete the sales task at the end of the year and control the delivery schedule.
Moderator: In recent years, dealer groups have been developing in a diversified direction. I wonder if Mr. Lin can tell us what kind of layout and planning our group will have in 202 1?
Lin Zhaoxian: Youdao Group is one of the top 100 automobile dealer groups in China. It will seize the opportunity of stock and create first-class service! Next year, the market competition will be more intense, the survival of the fittest will be more significant, and the market concentration will be higher; Old customers have higher and higher demand for service products, and word-of-mouth marketing also directly affects redemption and purchase. The active second-hand car market and the improvement of financial penetration rate are urgently promoting the comprehensive upgrading, reform and innovation of the operating level of Youdao Group. Starting from the following three aspects: (1) Youdao Group continuously optimizes the platform of "Youdao Used Car" in the used car sector; (2) In the financial field, we have "He Xin Financial Leasing" to provide customers with better and more convenient services; (3) In the user management section, Youdao Group has an all-round online platform of Youdaohui, which integrates customer service, user care, quality service and automobile life. , new media marketing comprehensively enhances the customer life circle. Circle marketing combining resource integration with group brand service concept. As a dealer, we should change our thinking from accelerating incremental work to stock work, and improve customer life cycle, bicycle gross profit, store's own viability, market competition resistance, personnel ability and efficiency. (4) In the new energy sector, Youdao Group has the concept of "riding" to provide users with more convenient and caring services. Pay close attention to the trends of national policies, and Youdao Group will also allocate resources to vigorously develop the online and offline product service system of new energy. I believe that 202 1 went up to the next level and the group went in!
Moderator: Well, our interview is over. Thank you, Mr. Lin!