The positioning of Great Wall Motor is CUV, which means city multi-function vehicle in Chinese. In 2005, Harvard's English name was "HOVER", which stood for "flying freely".
In 2006, it began to export to the European Union in batches, which had a certain impact on the international market. The original English name has been registered in many countries. I had to find a word that has no practical meaning in English and has a consistent pronunciation all over the world: "Haval". We want to give it the meaning of having everything, which is the origin of the sign of "having".
Harvard's target consumer group is white-collar workers who are busy in large and medium-sized cities and want to extend their living space outside the city. Therefore, its design combines the characteristics of different models such as cars, MPVs and SUVs, and integrates leisure, sports, off-road nature of SUVs and comfort of cars, which is more dynamic than traditional SUVs.
Introduction of Great Wall Motor:
Great Wall Motor was founded in 1984 and its headquarters is located in Baoding, Hebei. Great Wall Motor's business includes the design, research and development, production, sales and service of automobiles and parts. Focus on the research and development and application of forward-looking scientific and technological fields such as intelligent networking, intelligent driving and chips, and lay out the whole industrial chain in the clean energy fields such as power batteries, hydrogen energy and solar energy. Great Wall Motor is accelerating its transformation into a global intelligent technology company.
Great Wall Motor owns five vehicle brands, namely Haval, Vevey, Euler, Tank and Great Wall pickup truck, as well as Sharon Mecha, a technology brand aiming at the pure electric luxury market. Great Wall Motor has built a value innovation technology system for the whole industrial chain of automobile R&D, design, production and automobile life on the basis of three scientific and technological brands of "lemon, tank and coffee intelligence".
With the mission vision of "Green Smart Tide Playing Hi World", Great Wall Motor has built a new travel ecology integrating green carbon neutrality, cognitive intelligence, global fashion products and * * * gameplay with wisdom and creativity. In terms of global layout, Great Wall Motor has established a global production, R&D and sales system. Its products have been exported to more than 65,438+070 countries and regions, with more than 700 overseas sales channels and accumulated overseas sales of more than 6,543.8 million vehicles.