Scott Wine, CEO of Polaris Industry, announced this decision: "In the past 65,438+08 years, we have invested a lot of resources and efforts in winning the opportunity. Shengli Heavy Machinery has produced nearly 60 classic models and won 25 industry awards. We are very proud of this. " He said that the motorcycle manufacturing resources after Polaris industry will be invested in Indian motorcycle manufacturing companies. According to the data, Shengli Heavy Machinery mainly takes the trend route and has many supporters in the United States, Britain, Asia and other regions. Many motorcycle friends expressed their regret after learning the news that Shengli Heavy Machinery stopped production.
The reasons for success are always the same, and the reasons for failure are different. Shengli brand has been unable to gain its due market share and make a profit. The fierce market competition environment is very unfavorable to the development of the brand. In view of the strong performance and development potential of Indian brands, Polaris decided to go all out to invest in Indian brands compared with the huge investment required for the subsequent development of Shengli brands.