1, strong team. Lei Jun, Chairman and CEO of Xiaomi Company, 1992 joined Jinshan, and 1998 became CEO of Jinshan. In 2007, after Jinshan went public, Lei Jun stepped down as president and CEO of Jinshan and served as vice chairman. Lin Bin is the president of Xiaomi Technology. 1990 graduated from Sun Yat-sen University with a bachelor's degree in electronic engineering. 1992 obtained a master's degree in computer science from drexel University. 1995-2006: Engineering Director of Microsoft Asia Institute of Engineering, Senior Development Manager of Microsoft Asia Research Institute and Development Director of Microsoft Corporation. The other five founders, Li Wanqiang, Zhou Guangping, KK Wong, Liu De and Hong Feng, are also weather-beaten and talented.
2. Domestic advantages: Up to now, the popular high-end mobile phones in Chinese mainland still have China's own brands. The birth of Xiaomi mobile phone broke the impression that domestic products are "shanzhai" and established a very good brand image for domestic brands in China. Moreover, Xiaomi mobile phone is designed according to the characteristics of China people, and its body is more suitable for China people's grip.
3. Price advantage: Xiaomi mobile phone has Android or its own MIUI system, self-brushing, equipped with 1.5GHz CPU, which can be regarded as the peak of smart phone.
But its price is only 1999 yuan, and such a high configuration is so incredible.
The price discussed is enough to catch the public's eye.
4, official website order, mail sales. Save a lot of unnecessary circulation links, laying the groundwork for its price war.
Disadvantages:
1, started late and lacked credibility. Since Xiaomi Company has just been established for more than a year, when HTC, Samsung, iphone and other smart phones dominated the world, Xiaomi was just born, and its market share and share were obviously insufficient, and its reputation in the eyes of the public has not yet been established.
2. Technical constraints. Xiaomi's mobile phone system is still based on Android, which will be limited by research and development technologies such as Google, similar to HTC and Samsung.
Replace.
3. In the Xiaomi experience machine launched before September, many customers found many problems after using it, which is undoubtedly worse for the Xiaomi mobile phone that just started.
Opportunities:
1, advanced function. Xiaomi mobile phone is the main entertainment card, which is very popular among young people, especially students. Its high performance and low price just cater to students' shopping psychology.
2. Future development of mobile terminals. With the improvement of 3G network, "mobile terminal" is gradually recognized by users. The birth of millet undoubtedly took advantage of this extremely favorable factor.
3. Weakening of competitors. Apple is once again facing major challenges. The death of Steve Jobs had a great impact on Apple, giving Xiaomi a chance to develop and breathe.
Threats:
1, the competition is fierce. The world of high-end smartphones has basically been divided by HTC and Samsung, and Xiaomi is really seeking development in the cracks. 2. Independent property rights are not high. The production of main components of Xiaomi cannot be 100% independent research and development and self-sufficiency. 3. The challenge of Mihei. Mihei tried to use and fabricate all kinds of negative news to destroy the image of Xiaomi's mobile phone. The effect of "three people make a tiger" can not be ignored.