The purpose of establishing a corporate spokesperson

The press spokesman system is a basic information release system implemented by many enterprises at home and abroad. The openness and standardization of this system is of great significance to promoting the transformation of enterprises from the traditional closed business model to the modern open business model and strengthening the construction of corporate social image. It can strengthen and standardize news propaganda, improve the relationship between the public and the public, establish a good image and create a harmonious external environment for the development of enterprises, which is an important condition and key task for the survival and development of enterprises in modern society. Its value lies in allowing the public to obtain more sufficient information about central enterprises and making free public opinion more fair and rational; "Guiding" public opinion also depends on convincing data and materials, rather than unilateral and subjective power thinking.