1980, midea officially entered the home appliance industry; 198 1, using the brand of Midea. According to the survey of Shangwa Member Alliance, Midea Group has 6.5438+0.3 million employees and more than ten brands including Midea, Little Swan, Ling Wei and Valin. In addition to Shunde headquarters, Midea Group also has production bases in Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu in Anhui, Wuhan and Jingzhou in Hubei, Wuxi, Huai 'an and Suzhou in Jiangsu, Linfen in Shanxi and Handan in Hebei. And established production bases in Vietnam and Belarus. Midea Group has a strong marketing network throughout the country and more than 30 branches in major overseas markets.
Midea Group has maintained a healthy, stable and rapid growth. The average growth rate was 60% in the 1980s and 50% in the 1990s. Since the 20th century, the average annual growth rate has exceeded 30%.
In 2009, Midea Group's total sales revenue reached 95 billion yuan, up 6% year-on-year, of which 3.4 billion dollars were exported. In the selection of "China's Most Valuable Brands in 2009", the brand value of Midea reached 45.333 billion yuan, ranking sixth in China.
In August 2009, Midea Group ranked 69th in the "Top 500 Chinese Enterprises" published by china enterprise confederation and China Entrepreneurs Association. 20 10 February, Midea Group was selected as the only household appliance enterprise in China in the "Top 500 Most Valuable Brands in the World" published by Brand Finance, an international authoritative brand value evaluation agency. 20 1 1, selected as the first batch of "national technological innovation demonstration enterprises".
Midea Group has made positive contributions to local economic development while maintaining rapid growth. Since 2002, it has paid over 654.38+0.5 billion yuan in taxes. By February 20 10, Midea Group had contributed more than 200 million yuan to social welfare and education.
Looking forward to the future, Midea Group will build itself into a global, scientific and moderately diversified enterprise group with perfect corporate governance structure through sustained and steady development, and become the top three world-class white goods manufacturing enterprise group in the world by 20 15, and realize the strategic goal of "recreating beauty".