In 2008, Beiqi Foton began to contact Borgward, and completed the wholly-owned acquisition of Borgward for 5 million euros in 20 14. After joining hands with Beiqi Foton, this old German luxury car brand announced its brand revival at the Geneva Motor Show, and Borgward officially returned.
Headquartered in Stuttgart, Germany, Baowo Automobile Company has set up branches in China, Russian, Indian, Brazilian, Mexican and other countries. Baowo currently has nearly 5,500 employees and more than 2,300 top engineers from 12 countries and 16 automobile brands around the world.
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BORGWARD, originated from medieval Germany, contains two meanings: "Borgward" and "Ward", which means "the guardian of the castle", full of brand charm and tension of the times.
"The exquisite angular changes of the new Logo embody" not sticking to one pattern and breaking through evolution ",with the subtle hidden texture, it embodies" a thousand diamonds, creating together "and with the partially hollowed-out design, it embodies" thinking freely and embracing the future ". The tense design style has given the Borgward brand a new spiritual connotation and full vitality. "
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