Details are as follows:
1. Basic qualification application: it is the preliminary examination of the operator's qualification and legal business certificate; Relevant experience is preferred; Operators should have a good business reputation; Having financial strength and financing ability; Store construction must also have land use rights (it should be located next to the main road with large traffic flow and suitable surrounding environment). ?
2. Application procedure: The application form can be downloaded from official website, an automobile brand manufacturer. The automobile manufacturer will make a preliminary screening according to the application materials, conduct on-the-spot investigation, or invite the applicant to Beijing for investigation and interview.
3. Business model: Operators must operate in strict accordance with the "four-in-one" model of specialty stores and cannot operate beyond the scope. Manufacturers authorize special stores to sell and maintain, and divide the corresponding sales areas. The exclusive store is fully invested by the applicant. Due to different economic conditions and market conditions, the investment scale of the exclusive store is also different. ?
4.4S Store Classification: Franchisees of different levels have different requirements and restrictions on their store building form, site area, exhibition hall area, office area, workshop and parts warehouse, annual sales, etc. Different levels, the scale and asset investment are also different, generally ranging from 1.5 million to 6 million yuan.
Extended data
4S shop features:
Automobile 4S shop is invested and built by dealers, and it is built according to the standards set by automobile manufacturers. Unified design inside and outside the store, huge investment, tens of millions, luxurious style and comfortable environment. Only single brand cars specially authorized by manufacturers can be sold, which can provide customers with lower prices, more professional technical support and more in-depth after-sales service.
4S stores and automobile manufacturers form an automobile brand alliance, which represents automobile brand culture, embodies brand value, maintains brand loyalty, and establishes automobile brand awareness and credibility for automobile manufacturers. Usually, a brand's 4S stores are only distributed in one area or several specialty stores with relatively equal distance, and cannot be sold across regions.
References:
Baidu encyclopedia -4s branch