How to deal with the financial crisis as a public relations company?

1. On the external environment:1) The slowdown in the growth rate of various industries in 2008 was mainly affected by three factors: the global economy is interlocking, and China has long been in the global economic chain. The recent economic crisis in the United States across the ocean may have a great impact on China's economy. Under such a financial turmoil, it is also greatly affected. This crisis may be "once in a hundred years" and it is likely to spread all over the world. 2) Policy requirements: This year is the Olympic year. In order to ensure the environmental quality, the quality requirements are much higher than in previous years, especially for building decoration enterprises. This impact on the construction and home improvement industry is mainly manifested in the fact that the time and space available for decoration business is much less than in previous years. It is expected that the relevant policies of the construction industry will be loosened next year. According to some uncertain news feedback, many cities in China have taken many effective and concrete measures to stimulate the consumer market in order to cope with the housing market downturn and market shrinkage, hoping to improve the vitality of the market economy; For example, increase the ratio of corporate loans to personal loans and increase housing provident fund loans. ; Through preliminary analysis, the national and local rescue policies to deal with the global financial crisis will be loosened in a series of related policies next year, thus stimulating the consumer market, and the loosening of these policies is undoubtedly a major news for many enterprises. 3) Rising prices: RMB appreciation, rising prices, tight money supply, rising raw material prices, rapid increase in labor costs of water and electricity and other factors lead consumers to be cautious and have a certain impact on the consumer market. 4) Many industries in domestic market countries lack an effective market monitoring system, and the strong alliance between foreign well-known enterprises and domestic enterprises will have a great impact on the market survival space of small and medium-sized enterprises in the future. Second, the strategic direction: 1. Market credit construction is fundamental: the survival and development of enterprises is to establish a good brand reputation, and being responsible to consumers is the best and only correct way to establish brand reputation. After the establishment of brand reputation, the development of the company is inevitable. For example, Beijing Easyhome took the lead in launching the "first payment" initiative, putting the responsibility on itself for the first time, making itself the main body to realize the commitment to consumers, and winning the respect, trust and recognition of market customers. In the "Fule radiator" incident, I officially fulfilled my promise. In this way, the crisis turned into an opportunity, and houses sprang up at once. 2. Continuous innovation is the driving force: innovation is always one of the most important competitiveness of enterprises. In this market economy environment, any enterprise must have its own characteristics to be competitive, and it is necessary to keep innovating if it wants to be invincible forever. This should be a truth that everyone who does business understands. 3. Strengthen the integration and utilization of resources: In order to develop efficiently and rapidly, the company should fully integrate its comprehensive resources, and should encourage the application of the concept of collaboration to the company management system, so as to effectively integrate various scattered or separated resources of the company; Strengthening the cooperation between departments, perfecting the operation process system of each department of the company and running paperless office are also very effective ways for the company to save management costs. Therefore, the integration and utilization of resources is also an important idea for enterprise development. Third, improve the risk early warning mechanism and improve the market resilience. At present, the development of information informatization in most enterprises is slow, short-sighted, backward in information, weak in technology and lacking in risk awareness. Many enterprises regard intelligence activities and risk early warning activities as dispensable and insignificant. According to incomplete statistics, more than 70% of small and medium-sized enterprises in China have not established a fast and efficient risk early warning mechanism and their own early warning intelligence departments to deal with various business risks. Facing the rapidly changing market situation such as financial crisis, market changes, inflation, lack of resources and environmental pollution. They are often at a loss and are in no hurry to fight. The result can be imagined. Enterprise early warning mechanism is generally composed of consciousness, system and system. Enterprises should attach great importance to it ideologically, step up the establishment of responsible departments and even crisis management teams focusing on "early warning and early warning", keep an insight into market trends at any time, grasp the trends of industry exhibitions in time, "report emergencies, deal with them and win when there is an alarm", know yourself and know yourself, nip various difficulties and crises such as resource shortage, rising prices and financing pressure in the bud, minimize risks and improve them. Faced with fierce market competition and the pressure of financial crisis, enterprises must strengthen management, reduce expenditure, seize the cost, tap the potential to increase efficiency and minimize the negative impact. The first is to reduce staff and increase efficiency and reduce the labor cost of enterprises, which is a common practice adopted by enterprises in the face of the depressed market. Secondly, making full use of network resources and reducing the development cost of enterprises can save expenses and improve efficiency. Five, improve the core technology, establish a core team, enhance market competitiveness, first of all, enterprises should improve the green content of technology. Environmental protection is one of the important means to ensure the survival of enterprises in the market. R&D and production technology with "energy saving, consumption reduction and economy" as the core will play a key role in the future market competition. Secondly, with the development of technology, the technology integration trend of enterprises will continue to strengthen. If enterprises want to master the right to speak in the face of challenges, they must stand at the forefront of the integration trend and master the core competitiveness. A large number of facts have also proved that integrated products with multi-functional characteristics are always more advantageous than products with single function, and are more welcomed by customers who pay attention to high cost performance. In fact, manufacturers with multi-functional integrated products perform better than single product manufacturers. We should encourage the application of the concept of teamwork to the company's management system, attach importance to and strengthen team building, and carry out standardized team work, so that it can effectively integrate the company's various scattered or separated resources, so that enterprises and products can really be upgraded to a new level. Although, dangerous