As the mission expression of China Post, the purpose and slogan of China Post Express is "Love thousands of people, love the world", which profoundly explains the connotation requirements of the postal mission. "Love for thousands of families" is the unchanging feeling of China Post, which means that postal enterprises care for people, integrate true feelings into services, let users feel true feelings, and build a bridge connecting thousands of families with sincerity, reflecting the essential attribute of "People's Post".
"Cinda World" is the eternal commitment of China Post, which means that postal enterprises operate in good faith, win trust with good faith, meet expectations with quality, and convey the power of good faith to the whole society with actions, which embodies the mission pursuit of China Post.