So, why did Geely's company enter the mobile phone industry? What effect will the two people have in the future? How will the industry develop in the future under the cross-border integration? Let's take a look.
The Star Age officially acquired Meizu.
Recently, Meizu officially announced on its official WeChat that the Star Age, founded by Li Shufu, strategically invested in Meizu Technology to jointly create a new track for intelligent experience.
On July 4th, Hubei Jixing Times Technology Co., Ltd. and Zhuhai Meizu Technology Co., Ltd. held a strategic investment signing ceremony in Hangzhou, officially announcing that Jixing Times held 79.09% of the controlling rights of Meizu Technology and obtained the sole control right of Meizu Technology.
Li Shufu, founder of Geely and chairman of Jixing Times, said that at present, a new round of technological and industrial revolution has spawned a large number of new formats and models, and technological innovation and ecological integration of consumer electronics industry and automobile industry are imperative. In the future, the track of smart cars and smart phones will no longer be monotonous and fragmented, but will integrate multi-terminal, full-scene and immersive experiences for the same users. "By laying out the mobile phone business, the consumer electronics industry and the automobile industry are deeply integrated, and the user ecological chain is built across borders, which can achieve super synergy."
It is understood that after this transaction, Shen, vice chairman of Times, is the chairman of Meizu Technology; The founder of Meizu Technology (also known as Huang) holds 9.79% of the shares. As a strategic consultant of Meizu technology products, the company's senior management team will remain stable.
In addition, after this strategic investment, Meizu Technology will continue to operate as an independent brand. Jixing Times and Meizu Technology will maintain brand independence and provide personalized consumer experiences for different market segments. At the same time, the two sides will work together to define a new integrated track, which will be deeply integrated with the travel technology ecology and build a user ecological chain across borders.
Geely cross-border into the mobile phone industry
Nowadays, with the improvement of automobile intelligence, the intersection between automobile and mobile phone industry is growing. Smartphone manufacturers such as Huawei, Xiaomi and Apple are actively entering the field of new energy vehicles and smart cars. At the same time, Geely and Tesla are also planning to enter the mobile phone field.
Remarkably, Hubei Jixing Times Technology Co., Ltd. was established on September 26th, 20021,with a registered capital of 7150,000 RMB. In fact, the controller is Li Shufu, the founder of Geely. The company's business scope includes mobile terminal equipment manufacturing, satellite mobile communication terminal manufacturing, integrated circuit chip design and service, 5G communication technology service, and Internet of Things technology research and development.
In September, 20021,Jixing Times signed a strategic cooperation agreement with Wuhan Economic and Technological Development Zone, announcing its entry into the field of mobile phones. Geely believes that in order to achieve transcendence in the field of intelligence, Geely must strengthen cooperation with mobile phone technology. Entering the consumer electronics industry is also a hope to bring a better experience across terminals and full scenes to users.
On June 13 this year, the public information released by the State Administration of Markets showed that Hubei Times Technology Co., Ltd. signed an agreement with Zhuhai Meizu Technology Co., Ltd. and Huang (), and Times planned to acquire 79.09% equity of Zhuhai Meizu.
It is understood that before this transaction, Huang Zhang, the founder of Meizu Technology, and Taobao, China respectively held 49.08% and 27.23% of the shares of Meizu Technology, and * * * jointly controlled Meizu Technology. After the completion of this transaction, Huang Zhang's shareholding in Meizu Technology will drop to 9.79%, and Taobao China will withdraw its shareholding and control over Meizu Technology. The acquirer, Fangxing Times, will hold 79.09% of the equity of Meizu Technology and gain the sole control over Meizu Technology.
Now this acquisition has officially landed. According to the Shanghai Stock Exchange, "Chairman Li Shufu has been considering entering the consumer electronics industry for many years." Shen, vice chairman of Jixing Times, said that one of the main reasons for the current sluggish mobile phone market is that homogenization is very serious, and cross-border people are needed to make this industry more innovative. In the future, the competition between the automobile industry and the mobile phone industry will no longer be the moral competition of a single game. Multi-terminal and full-scene complement each other, so consumers can have a better experience across terminals.
In fact, in recent years, Li Shufu has been pushing Geely to transform from a traditional manufacturing enterprise to a science and technology group, actively deploying future science and technology fields, including flying cars, low-orbit satellites, chip research and development, mobile phones and other fields, hoping to build an intelligent ecosystem in an all-round way and seize the key nodes of the Internet of Everything.
Where will domestic smart phones represent Meizu in the future?
According to the data, Huang, who worked in the south electronics industry in his early years, founded Meizu Technology in 2003. At first, he developed MP3 players. In 2007 and 2008, he turned to the smart phone industry. Meizu M8 was launched in 2009, and its sales volume once reached 65,438+10,000 units within two months after its release. According to the report of Shanghai Stock Exchange, Meizu and its Charm Blue brand * * * released 25 mobile phones from 2065438+05 to 2065438+07, with an average mobile phone shipment of about 20 million.
However, with the increasingly fierce competition in the smart phone market, the development of Meizu is also in trouble. According to the data of the market research organization CINNOReaserch, in 20021year, Meizu sold 450,000 units, with a market share of only 0. 1%, and there was no Meizu in the top ten domestic markets.
Now this acquisition has officially landed, and Li Shufu has officially settled in. With the acquisition of Jixing era, Meizu has also entered a new stage, and will get more industrial chain and ecological resources support.
Meizu technology has advantages. He has been deeply involved in the consumer electronics industry for nearly 20 years and is a pioneer in the smart phone industry in China. With more than 65,438+00 years of operating system development experience, the ever-upgrading Flyme operating system has served hundreds of millions of users. In the future, Meizu technology will get more support from industrial chains and ecological resources, and the Flyme system will be iteratively upgraded to create a better smart phone, accelerate new integration across platforms and terminals, and bring users a better Internet of Everything experience.
According to every report, there is no conflict between the positioning of the high-end mobile phone market in the Jixing era and Meizu. Relying on Meizu's deep accumulation in the mobile phone market, we can quickly ensure that the products in the Jixing era are mature and listed as scheduled, so the two sides will work closely together. At the same time, Jixing Times will continue to invest resources in the direction of future product innovation, such as XR, AR and AI technologies.
In addition, Star Age and Meizu Technology can enjoy resources, further enhance market competitiveness and accelerate the overall landing of Star Age strategy. Meizu technology started the strategic layout of smart phones and AIoT very early, creating an intelligent technology ecosystem, which is also in line with Li Shufu's layout and the strategy of the star era.
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