1. Information of Yi Yatong Platform
Yi Yatong used to do import and export trade, but now it is gradually separated from import and export trade under the slogan of Zhou Guohui's "380 Strategy". In the future, he hopes to change the existing distribution market pattern and break the current "manufacturer-general agent-distributor-store" model with his own financial strength and storage capacity. Yi Yatong hopes to become the largest general agent and kill all existing distributors and agents of FMCG. Because Yi Yatong is listed and has enough financial strength, it can go directly to the big factory to buy out of stock. After the buyout, because all the places are Yi Yatong's warehouses and the goods are piled into the warehouses, the distribution and transportation corresponding to each distribution point are Yi Yatong's. Because of the money, Yi Yatong is also doing his own shop, so the terminal store sales of products are also Yi Yatong's. This story is beautiful, isn't it? But in fact, the implementation of Yi Yatong offline is not ideal, at least in the short term, it is not so easy to subvert the traditional pattern.
Second, Yi Yatong: At present, it has become the largest distribution platform for FMCG in China.
Yi Yatong said on the interactive platform that after more than ten years of national FMCG channel layout, Yi Yatong has become the largest FMCG distribution platform in China, in which liquor distribution has exceeded 654.38+0 billion. From 2065.438+08, the company began to lay out the brand operation business of Maotai-flavor liquor track. In just three years, the business has reached the sales scale of 900 million, and the comprehensive gross profit of brand operation has remained above 30%. In the future, the company will continue to expand the scale of brand operation business, and further promote the integrated layout of its own brand incubation and brand operation based on the company's future strategic planning within the controllable risk range.