Under the background of 1998 southeast Asian financial turmoil and 2008 financial crisis, Thomas seized the opportunity and faced difficulties, and continued to maintain the rapid growth of new footwear export business of Aide system. In 2009, Aide Investment and its foreign trade enterprises exported a total of130,000 pairs of shoes, with total sales exceeding $654.38 billion.
In the autumn of 2008, the American financial crisis broke out and swept the world. Only domestic well-known brands have 400 million pairs of shoes in stock, the production cost of shoes is even higher than the price of shoes in stock, and a large number of bad news such as the closure of shoe factories swarmed in, prompting well-known shoe stores to strengthen their determination to build online brand-name shoes discount stores-to provide consumers with genuine brand-name shoes.
Because the cost of domestic traditional channels is too high and the investment risk is high, it is difficult to face the mature market with great competitive pressure. Coinciding with the rise of e-commerce in 2008, the new members of the founding team of the famous shoe store have a deep understanding of B2C. With the experience, love and determination of shoes, and the same ideal of "making young people afford genuine brand-name shoes", the famous shoe library came into being. The accumulated investment is 60 million yuan.
Famous shoe stores emphasize the most cost-effective goods and the lowest-cost operation, adhere to the website purpose of "wearing less clothes, being genuine in the end", and provide customers with genuine shoes of internationally renowned brands such as Nike, Adidas, Converse, Puma, KAPPA and Li Ning at the lowest price.
In just two years, famous shoe stores have rapidly grown into a well-known discount retail website for genuine brand-name shoes in China, ranking among the top three in B2C footwear in China.