Development history:
1, research and development
In 2004, Apple convened more than 1000 internal employees to form an iPhone R&D team, and launched a highly confidential project called "Project Purple", among which Jonathan Ive, the behind-the-scenes designer of the iPhone, was one. At that time, Steve Jobs, CEO of Apple, shifted his focus from tablet computers such as iPad to mobile phones. Apple and AT & amp； T secretly cooperated to create some software and hardware devices-Cingular wireless network at that time-AT&; T also gave Apple investment and great freedom, spending about $65.438+0.5 billion in 30 months. In exchange, Apple promised that the iPhone sold in the United States would be handed over to AT & amp； T exclusive sales.
2、iPhone
654381October 9, at the 2007 annual meeting of Apple's global software developers held at the Masconi Convention and Exhibition Center in San Francisco, Jobs revealed the launch of the first generation iPhone. Two original models, the 4GB version for $499 and the 8GB version for $599, were officially released in the United States at 6 pm local time on June 29th, 2007. Hundreds of Apple fans lined up outside the American Apple Store in advance to buy. Due to the craze and enthusiastic response after the launch of the new iPhone, it was praised as "God's mobile phone" by some media. The first generation iPhone was launched in the UK, France and Germany in June 2007 +065438+ 10, while Ireland and Austria were launched in the spring of 2008.
Apple first entered the mobile phone market in 2005, when it cooperated with Motorola to launch an iTunes mobile phone-Motorola Locar. Although this device combines mobile and music in theory, it has not attracted much interest from consumers.
When Jobs released the iPhone in June 5438 +2007 10, people's memory of Motorola Locar was completely erased. Eric Schmidt, then CEO of Google, also went to help Jobs, and * * * released the first iPhone.
Google then set out to develop an Android system to counter the iPhone. Gradually, the relationship between the two companies began to get tense.
The first generation iPhone was equipped with a 2 megapixel rear camera, but it did not support important functions such as 3G network and copy and paste. Moreover, the non-removable battery has also caused market controversy.
On June 29th, 2007, 18:00iPhone 2G was listed in the United States. The price of the 4GB version (according to the situation of each country and region, you need to sign a phone bill contract with the operator, which can also be regarded as a phone bill purchase) is 499 US dollars, and the price of the 8GB version is 599 US dollars.
On September 5, 2007, Apple announced a price cut, and the 4GB version of Apple Online Store in the United States was discontinued, and the 8GB price was $399.
On September 6, 2007, Jobs published an open letter to all iPhone users on the company's website, apologizing for the price reduction and promising to compensate the old users (offering product discounts of 100 USD, etc.). ).
On February 4th, 2008, Apple launched the iPhone version of 16GB, and the price was 199 USD.
3、iPhone 3G
IPhone 3G was officially released on July 1 1. Compared with the previous generation iPhone, the design of this mobile phone has not changed much, but it supports 3G network and the mobile data transmission speed is faster. At the same time, this phone also has many good functions, such as GPS. In addition, Apple also released its mobile App Store App Store. Initially, there were about 500 app stores, and this number has exceeded 1 10,000.
In 2008, the first Android mobile phone T-Mobile G 1 was launched. Although this phone does not pose a threat to Apple's iPhone, the Android system has expanded rapidly and has gradually become a strong competitor of the iPhone.
4、iPhone 3GS
In the summer of June 19, 2009, Apple released the iPhone 3GS, which was faster than the previous generation iPhone. Although it hasn't completely changed, Apple doesn't have to do this, because the iPhone has been quite successful.
Jobs "flaunted" Apple's success to the outside world at the MacWorld conference that year: in 2008, Apple's iPhone sales reached170,000, which was amazing, and the iPhone sales remained stable in the following years.
Growth (for example, in the second quarter of 20 12, Apple's iPhone sales reached 35 million units).
The rise of HTC has become Apple's biggest competitor. It cooperated with Google to develop the first Nexus smartphone-Nexus One, which was released on 20 10+65438 10.5.
However, Apple is not sitting still. 201065438+1October 27th, just a few weeks after the release of Nexus One, Jobs unveiled the first generation of iPad tablet computers to the world. The value of Apple iPad in the tablet market has proved to be huge. Today, although Android has replaced iOS as the smartphone platform with the largest market share in the world, Apple still dominates the tablet field. 20 10 in April and March, the iPad went on sale and was sought after by consumers. A few days later, Apple showed the iOS4 system. One of the "highlights" of this system is "multitasking" operation, that is, running multiple applications at the same time.
5、iPhone 4
Taking advantage of the iPad, Apple released the iPhone 4 on June 7th, 20 10. Jobs praised the design of iPhone4 because it provided a brand-new industrial design. Apple called the iPhone4 the biggest leap since the first iPhone. This phone is equipped with a retina display with a resolution of 960x640. At that time, the screen resolution of Samsung's flagship smartphone Galaxy S was only 800x480. However, this mobile phone has also caused Apple to fall into the biggest public relations crisis in history, that is, the well-known "antenna gate" incident. In the face of class action lawsuit, Apple later paid settlement compensation. However, iPhone4 sales have not been affected by the "antenna gate" incident, and sales are still hot.
In 20 10, Microsoft released WP system with bright colors and simple operation, which later became the lifeline of dying Nokia.
20111/On October 4th, Apple released the fifth generation iPhone, namely the iPhone 4S. This phone uses iOS5 system and integrates Twitter. In addition, Siri, a voice assistant, has been launched in iOS5 system. Although this software was ridiculed as a doll at that time, it has great development potential today.
20 1 1654381On October 5th, Jobs died of pancreatic cancer. Apple said in a statement: "Jobs' talent, passion and energy are the source of continuous innovation for Apple, and the world has become a better place because of Jobs. "
6、iPhone 5
20 12 In September, Apple released the iPhone5, and the screen size of this phone increased to 4 inches. IPhone5 introduced the iOS6 system integrated with Facebook. Apple replaced Google Maps with its own map service in the iOS6 system, but it was criticized by users because of some "Oolong" data and pictures. Tim Cook, CEO of Apple, apologized to users and promised to fix it in time.
Similarly, the "map crisis" did not affect the sales of iPhone5. 201212 On February 24th, Apple announced that this mobile phone sold 5 million units in the first week. But at this time, Android has become the most popular mobile operating system in the world, and the merits behind it are the cheap mobile phones of Samsung, Huawei and other mobile phone manufacturers.
In 20 13, another powerful competitor of apple iPhone was born, which is blackberry BB 10 system. However, although BB 10 has fulfilled some promises, it is too late and the BlackBerry empire is falling apart.
In order to avoid another Apple map crisis, Apple upgraded its software and appointed Jonathan Ai to develop a new iOS system, which resulted in iOS7. IOS7 system adopts plane icon design, which increases the translucent effect. Other new features include a control center that can be set up quickly.
7、iPhone 5C/5S
2065438+September 13, at the high-profile press conference in Cupertino, California, USA, Apple revealed the launch of two new iPhone models: iPhone 5C and iPhone 5S. IPhone 5C is a mid-range mobile phone, which aims to increase the liquidity of price. Mobile phones are made of plastic and come in five colors: red, blue, yellow, green and white. IPhone 5S is characterized by the combination of Home button and fingerprint scanner, and it has three colors: space gray, silver and gold. These two mobile phones went on sale on September 20th, 20 13.
On February 23rd, 20 13, Apple and China Mobile announced that they had reached a long-term agreement to formally introduce the iPhone, which meant that China Mobile, with 700 million mobile phone users, was about to launch an iPhone contract machine, and this six-year "love" finally came to an end. From 20 13 12.25, China Mobile will make an appointment for users through official website and 10086 customer service hotline.
On March 7th, 20 14, the supplier of apple products and parts in Taiwan Province province recently said that due to factors such as lower-than-expected sales, the shipment of iPhone 5C dropped sharply at the end of 20 13, while the inventory of Apple iPhone 5C exceeded 3 million at the beginning of 20 14. This includes 2 million units in stock of iPhone OEM and Shuo United Technology Company, and more than 6.5438+0 million units in the hands of other cooperative operators and distributors of Apple. Apple did not confirm the above report.
8、iPhone 6/6 Plus
On the morning of 20 1 September 41Beijing time1point, Apple officially released a new generation product, the iPhone 6, at the Flint Art Center of De Ansa College in Cupertino, California. 201April 12, scheduled to open, 201April 19. The first countries and regions listed include the United States, Canada, France, Germany, Britain, China, Hongkong, Japan, Singapore and Australia, while Chinese mainland missed the launch of the iPhone 6.
Apple China Online Store officially opened the pre-sale of iPhone 6/6 Plus at 0: 00 on 14 10. IPhone 6 starts at 5288 yuan, and iPhone 6 Plus starts at 6088 yuan. Each user can purchase at most 2 sets respectively, and the estimated fastest delivery date is 65438+ 10/0/7. At the same time, the three major operators also.
Iphone 6 uses a 4.7-inch screen with a resolution of 1334*750 pixels and a built-in 64-bit Apple A8 processor, which improves performance significantly. At the same time, it is equipped with a brand-new M8 coprocessor, which is specially designed for health applications. Adopt a rear 8 megapixel lens and a front 65438+200,000 pixel FaceTime HD HD camera; And add touch ID to support fingerprint identification, and add NFC function for the first time; It is also a three netcom mobile phone, with a 4G LTE connection speed of 150Mbps, and supports up to 20 LTE frequency bands.
The brand-new 6s and 6s Plus have many upgrades, and the shell is made of 7000 series aluminum alloy, which greatly enhances the strength compared with the previous generation; The processor is upgraded to the faster A9 series, and the touch screen adopts the Force Touch technology on the Macbook and is named "3D Touch". It is said that three operation modes can be distinguished: tapping, pressing and deep pressing. Due to the addition of pressure touch technology, the thickness of the new iPhone will increase.
9、iPhone 6s/6s Plus
IPhone 6s series was released on September 15, Beijing time. IPhone 6s comes in four colors: gold, silver, dark gray and rose gold. The screen adopts high-strength Ion-X glass, and the processor adopts A9 processor. Compared with A8, CPU performance is improved by 70% and graphics performance is improved by 90%. Rear camera12 million pixels, front camera 5 million pixels. The camera focuses more accurately. CMOS adopts "deep groove isolation" technology to reduce noise and supports 4K video recording. In terms of data connection, it supports LTE network with 23 frequency bands and WIFI connection with twice the speed. 2065 438+ was released on September 25th, 2005.