Oriental TV, the full name of Oriental TV Channel of Shanghai Radio and Television Station, nicknamed Tomato TV Station, is a satellite channel of Shanghai Radio and Television Station and Shanghai Culture Radio, Film and Television Group Co., Ltd. (SMG), which started broadcasting on June 23, 2003.
The logo of Dragon TV chooses fresh orange as the main symbol because it is fresh, rich and bright. Another symbol of the logo is the "five-pointed star", which symbolizes Excellence, victory and good memories. The blend of red and white represents the fusion and exchange of Chinese and western cultures. Because the logo is shaped like a tomato, Oriental TV is also called "Tomato Station".
Development course:
During the period of Shanghai Satellite TV 1 998 65438+1October1,"Shanghai Satellite TV" was launched, which is the third program of Shanghai TV. When it was first launched, it was a transparent Magnolia logo, and the transparent complex "Shanghai Satellite TV" was marked on the right, which was the same size as the logo.
1999, the logo was changed to "Magnolia grandiflora+Shanghai Satellite TV". In the same year, Shanghai Satellite TV broadcasted four TV dramas in prime time, including nine Shanghai productions and Shanghai themes.