1, product price differentiation: product differentiation
Generally speaking, the positioning of high, middle and low grades is different. For example, lighters, disposable lighters and ZIPPO have different grades, so the consumer groups are different.
2. Technical differences:
Some brands adhere to the double-ring heating route to improve the heating uniformity, while others are single-ring heating.
3. Functional differences:
It refers to the way to improve competitiveness by expanding or adding different functions without changing the basic use value. Such as mobile phone+music+shooting+?
4. Cultural differences
Product differentiation is always a relative concept, but it can be big or small, because similar products or the same industry itself is also a relative statement. For example, the same kitchen and bathroom appliance industry, with food waste processors as the main direction and range hoods as the main direction, is also a differentiation. In fact, the use value of the two products is quite different.