1, products: from the diversification of tastes, the highest standard of general business strategy, to the convenience of buying and drinking, etc., all meet the needs of the market and human nature.
2, price: cost-effective, suitable for mass consumption.
3. Channels: On the one hand, meet the different needs of different markets. On the other hand, Nestle Coffee does not use the roaster's sales network in any country, but through ordinary stores (supermarkets or snack bars), so it can get more customers, absolutely avoid the shortage of retail stores, and can replenish in time.
4. Promotion: Nestle began to promote its brand through TV, CM and other means very early, and applied the latest and best marketing techniques and advertising techniques successfully applied in the United States to other countries' markets. Summarize.
1, Nestle's business philosophy and brand awareness are relatively advanced, and it dares to be the first person to eat tomatoes.
2. Nestle takes the lead in adopting the brand strategy of highlighting brand image and competitiveness with system advantages.
3. The key to a successful brand lies in being ahead and better than the competitive products, and being able to keep it.