Bank wealth management products are capital investment and management plans developed, designed and sold by commercial banks for specific target customer groups on the basis of analysis and research on potential target customer groups. In the investment mode of wealth management products, banks only accept the funds entrusted by customers, and the investment income and risks are borne by customers or both customers and banks in an agreed way.
The Interim Measures for the Management of Personal Financial Services of Commercial Banks promulgated by CBRC defines personal financial services as "professional service activities such as financial analysis, financial planning, investment consultancy and asset management provided by commercial banks for individual customers". Personal financial services of commercial banks are divided into financial advisory services and comprehensive financial services according to different management and operation modes. What we generally call "bank wealth management products" actually refers to comprehensive wealth management services.
Product development:
10 It was learned from the China Banking Regulatory Commission that by the end of 20 12 1, the balance of wealth management products of banking financial institutions nationwide had reached 76 1 trillion yuan.
The wealth management business of commercial banks has developed rapidly since it came out in 2005. 20 1 1 year, commercial banks * * * issued 89 1 ten thousand models of wealth management products, and the balance of bank wealth management products at the end of 20 1 1 year was 4.59 trillion yuan.
The China Bankers Survey Report 20 12 jointly issued by China Banking Association and PricewaterhouseCoopers shows that nearly 80% of bankers support the development of wealth management products. At the same time, the risks behind the rapid development of wealth management products market have also attracted attention. 50.9% of bankers believe that a large number of off-balance sheet assets formed by wealth management products may have an impact on the asset quality and operational stability of banks.
Bankers believe that developing wealth management products is an important practice for banks to change from product orientation to customer orientation. At present, they are facing fierce competition from various financial institutions, and they need to move forward on the basis of balancing risks.
Product:
According to the standard explanation, it should be the capital investment and management plan that commercial banks develop, design and sell for specific target customers based on the analysis and research of potential target customers. In the investment mode of wealth management products, banks only accept funds entrusted by customers, and the investment income and risks are borne by customers or customers and banks in an agreed way.
Generally speaking, according to the types of expected income, we divide bank wealth management products into fixed income products and floating income products. In addition, according to the different investment methods and directions, we often hear and see new share subscription products, bank credit cooperative works, QDII products, structured products and so on.