"Rookie Global Chain International Brand Integration Store" is positioned as two major modules: sports, fashion, casual children's wear and teenagers' wear, involving two major market segments of children's wear and teenagers' wear, bringing together brands and products of different styles and categories to provide consumers with a comprehensive shopping environment and professional services. This brand-new one-stop shopping experience is a precedent in the domestic children's wear industry.
"Rookie-China" belongs to the American "haddad" company, the world children's wear retail giant. Haddad "1940 was founded in new york, USA. It is a family business with more than 60 years of experience in clothing and accessories management. Now it has entered the mainland of China, and established Yongxing Dong Run (China) Clothing Co., Ltd. together with Hong Kong Yong Lian Company, a professional manufacturer of children's wear, and Zhu Feng Textile, a listed company, to make every effort to build a "rookie global chain international brand integration store".
20 12 10 17, "Launching Ceremony of Rookie Landing Asian Brand" was held in Shanghai. With "sports", "fashion" and "leisure" as the brand positioning of rookie, many international brands and rich products will meet the fashion needs of children in various occasions and provide a brand-new one-stop shopping experience for China consumers.
Characteristics of children's wear brand rookie;
1, the combination of fashion and sports: rookie children's wear design pays attention to the combination of fashion and sports, and takes sports, leisure and fashion as the design concept to create fashionable clothes suitable for children.
2. Diverse styles: rookie children's wear has diverse styles, covering different styles and categories of products, including sportswear, casual wear, fashion and so on. Can meet the needs of children of different ages.
3. Comfort and safety: rookie children's wear adopts high-quality fabrics and safety standards to ensure comfort and safety. At the same time, the rookie also pays attention to detail design, such as zippers and buttons, all of which are made of high-quality materials to ensure the safety of children when wearing them.
4. Personalized customization: Rookie provides personalized customization service, which can customize exclusive children's wear styles and patterns according to the needs and preferences of parents and children to meet individual needs.
5. Environmental protection concept: Rookie pays attention to environmental protection concept and adopts environmental protection materials and processes to reduce environmental pollution. At the same time, the rookie also advocates green consumption and encourages consumers to buy environmentally friendly and low-carbon products.
The above contents refer to Baidu Encyclopedia-Rookie-China.