How to write the vision of the group company?

"Vision" is a description of what the organization wants to achieve, that is, what the organization wants to be and what the interested parties want to see; At the same time, the explanation of "mission" is given. A mission is a description of why an organization exists. The classification of corporate vision can generally be divided into three categories. Therefore, creating a vision can also be considered from the following three aspects: 1) goal-oriented vision; 2) Challenge vision; 3) control vision.

Drucker thinks that enterprises should think about three questions: the first question, what is our enterprise? The second question, what will our enterprise be? The third question, what should our enterprise be? This is also the three sources for us to think about corporate culture. These three questions reflect the vision of an enterprise, that is, corporate vision needs to answer the following three questions: Where are we going? What is our future? What's the goal?

When writing, it is mainly divided into five steps:

1. Background information

2. Investigation and analysis According to the background information of the company, after preliminary analysis, I formed my own preliminary judgment.

3. According to the judgment of formation, the main work is divided into two stages. The first stage mainly analyzes the external industry and internal environment, and the second stage mainly designs strategic planning and establishes a strategic implementation system.

4. Strategic planning and design: according to the characteristics of the company, the main framework of strategic planning is constructed with "strategic direction+strategic map". The strategic direction is mainly to clarify the company's vision and mission, and further determine the development direction and strategic objectives. Strategic map is a visual decomposition and description of strategic planning, which graphically describes the strategic development path, business combination, performance evaluation index, key strategic measures and strategic guarantee system adopted by the company. Based on the company's strategic map, such as:

The main contents of the company's strategic planning are as follows:

In the future, the company will be customer-oriented, form a strategic position to provide comprehensive solutions for the construction industry, choose to manage three different levels of business portfolio at the same time, and promote the company's sustainable development through the development of the three levels of business portfolio.

In order to achieve the strategic objectives, the main strategic measures to be taken in the next five years are:

(1) Fully introduce lean operation, and actively consolidate the leading position of buildings and halls.

(2) Strengthen strategic business marketing and actively expand strategic business.

(3) Improve customer service and customer process, and promote the development of resource investment business.

(4) In the strategic business field, mergers and acquisitions integrate other resources.

5. Programme implementation